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AppNexus VS Index Exchange

Compare AppNexus VS Index Exchange and see what are their differences

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AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.

Index Exchange logo Index Exchange

Index Exchange is a transparent and fully customizable exchange technology that enables sell side media firms to monetize ad inventories.
  • AppNexus Landing page
    Landing page //
    2023-06-19
  • Index Exchange Landing page
    Landing page //
    2023-10-10

AppNexus videos

+ Add

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Index Exchange videos

+ Add

Alex Gardner, Index Exchange Talks About the Evolution of Programmatic Deals

Category Popularity

0-100% (relative to AppNexus and Index Exchange)

AppNexus

Index Exchange

Ad Networks
55 55%
Ad Networks
45% 45
Advertising
54 54%
Advertising
46% 46
Ad Servers
62 62%
Ad Servers
38% 38
Ad Serving
100 100%
Ad Serving
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AppNexus and Index Exchange

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Index Exchange Reviews

We have no reviews of Index Exchange yet.
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What are some alternatives?

When comparing AppNexus and Index Exchange, you can also consider the following products

OpenX - Ad technology platform available as a hosted service or as an open source download.

PubMatic - PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

Sharethrough - Sharethrough is a software platform that powers in-feed, native ads for premium publishers & brand marketers.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

AppNexus Publisher SSP - AppNexus Publisher SSP provides advanced controls to manage your demand partners across desktop, mobile, native, and video.

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