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AppLovin VS Google Ad Manager

Compare AppLovin VS Google Ad Manager and see what are their differences

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AppLovin logo AppLovin

AppLovin is a comprehensive mobile marketing platform that connects you with your ideal users around the world.

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • AppLovin Landing page
    Landing page //
    2023-10-18
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

AppLovin videos

+ Add

AppLovin IPO: What You Need to Know

More videos:

  • Review - Applovin Revenue | Applovin Monetization | Applovin Earning | applovin india | applovin vs admob
  • Review - APP - AppLovin | IPO Focus

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to AppLovin and Google Ad Manager)

AppLovin

Google Ad Manager

Ad Networks
20 20%
Ad Networks
80% 80
Mobile Ad Network
47 47%
Mobile Ad Network
53% 53
Advertising
16 16%
Advertising
84% 84
Ad Servers
0 0%
Ad Servers
100% 100

User comments

Share your experience with using AppLovin and Google Ad Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Google Ad Manager should be more popular than AppLovin. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppLovin mentions (2)

  • Why does Exodus report that Google apps have no trackers?
    ...Device name, Ad ID, type of connection, is phone charging, how long you used the app, what buttons you pushed within the app. Funny story, the app I described above fires off data to applovin.com every time I push ANY button within the game, and hits Crashalytics.com every other 5-6 button pushes. Source: over 1 year ago
  • Asus router problem with a.applovin.com
    Anyone have any idea why Asus needs to communicate with applovin.com? Source: almost 3 years ago

Google Ad Manager mentions (3)

  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 2 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: almost 3 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: almost 3 years ago

What are some alternatives?

When comparing AppLovin and Google Ad Manager, you can also consider the following products

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Unity Ads - Unity Ads allows to supplement the existing revenue strategy by allowing to monetize thr entire player base.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Chartboost - Chartboost is a leading mobile discovery and monetization platform and acts as the business engine for mobile games, enable video game developer to create customized interstitial and video ads, promote new games as well as swap traffic with one anot…

Vungle - Vungle helps mobile application developers promote and monetize their apps through in-app video trailers.

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