Software Alternatives, Accelerators & Startups

Appcues VS Rubicon Project

Compare Appcues VS Rubicon Project and see what are their differences

Appcues logo Appcues

Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Rubicon Project logo Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.
  • Appcues Landing page
    Landing page //
    2023-09-13
  • Rubicon Project Landing page
    Landing page //
    2023-04-30

Appcues videos

Appcues - Product-Led Growth Review

More videos:

  • Review - Growth Talks #11 - Appcues & Userpilot - Homepage & Pricing Review - user onboarding apps!
  • Tutorial - How to Nail User Onboarding - Appcues

Rubicon Project videos

The Rubicon Project CFO/COO: Advertising In A Digital World | Mad Money | CNBC

More videos:

  • Review - Neil Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol

Category Popularity

0-100% (relative to Appcues and Rubicon Project)
User Onboarding And Engagement
Ad Networks
0 0%
100% 100
User Engagement
100 100%
0% 0
Small Business
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Appcues and Rubicon Project

Appcues Reviews

15 best user onboarding software you need to try in 2023
It probably scores a little higher than Userpilot in terms of its visual styling and customization options, which are very easy on the eye. Appcues would be a good choice if you’re onboarding a design, ecommerce, or creativity tool. Among its clients are content-creation tool Writer and video collaboration platform Frame.io.
8 Best Usetiful Alternatives and Competitors That Are More Professional
Appcues’s analytics isn’t much different from it’s close competitors, such as UserGuiding or Pendo. You can see al the data of your guides, surveys, checklists, and so on. What makes Appcues’s analytics strong are the “journeys” and “experiments” features, which allow you to play with custom parameters and dive deep into details.
Source: userguiding.com
The 7 Best WalkMe Alternatives in 2023
Its A/B testing and optimization features enable continuous improvement of user experiences. If you're seeking a no-code solution with powerful optimization capabilities, Appcues is an attractive option.
Source: helpjuice.com
Appcues Alternatives and Competitors
Even though it’s a “no-code” software, Appcues is not as easy-to-use as you might expect. If you have a small team with limited time, Appcues might not be for you because it still requires some time to be invested in the platform before you can effectively create onboarding flows. For the startups and SME’s Appcues might be on the expensive side of the onboarding tools.

Rubicon Project Reviews

We have no reviews of Rubicon Project yet.
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Social recommendations and mentions

Based on our record, Rubicon Project seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Appcues mentions (0)

We have not tracked any mentions of Appcues yet. Tracking of Appcues recommendations started around Mar 2021.

Rubicon Project mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: over 2 years ago

What are some alternatives?

When comparing Appcues and Rubicon Project, you can also consider the following products

UserGuiding - Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

RealVu - Realvu offers a multifunctional online media and advertising platform for the delivery, tracking, and reporting of advertisements and media.

Usetiful - Fight user churn with great user onboarding. Interactive product tours and smart tips significantly improve your user retention.

Fyber - Fyber is building a platform for smarter ad monetization.

Userlane - Digital adoption platform with interactive guidance for software applications allowing anyone to understand and master any software from the get-go.

MediaAlpha - MediaAlpha offers real-time programmatic technology platform for vertical search media.