What are some alternatives?
When comparing Apex Launcher and Nova Launcher, you can also consider the following products
KISS Launcher - KISS is a fast launcher for your Android.
Evie Launcher - Evie helps you do what you want faster with a radically simple home screen replacement.
Lawnchair Launcher - A better Pixel Launcher
Microsoft Launcher - Beautiful, fast, and battery-saving launcher that keeps you organized.
Smart Launcher - The innovative launcher that makes your Android more intuitive and well organized.
Lightning Launcher - Lightning is a fast, light and extremely customizable home screen replacement for Android.