We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Apache Superset seems to be a lot more popular than Latana. While we know about 53 links to Apache Superset, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Also, instead of the custom Dashboard app, a proper BI tool like Power BI, Tableau, Apache Superset, ..., etc. Will be more powerful and flexible. - Source: dev.to / about 2 hours ago
We are looking at moving our Power BI stuff to Apache Superset [1]. How does this compare to Superset? [1] https://superset.apache.org/. - Source: Hacker News / about 1 month ago
Do you have any thoughts on Superset? Did you consider it as a candidate? For anyone who doesn't know: https://superset.apache.org/ (There's at least one service that offers managed Superset hosting if that's what you're looking for; it's easy to find so I won't link it here.). - Source: Hacker News / 6 months ago
Recently I discovered BigQuery public datasets - just over 200 datasets available for directly querying via SQL. I think this is a great thing! I can connect these direct to an analytics platform (we use Apache Superset which uses Python SQLAlchemy under the hood) for example and just start dashboarding. Source: 11 months ago
If they don't want to pay for powerbi, can try something like https://superset.apache.org/. Source: 12 months ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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