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Amazon Neptune VS Latana

Compare Amazon Neptune VS Latana and see what are their differences

Amazon Neptune logo Amazon Neptune

Amazon Neptune is a fully managed graph database service that works with highly connected datasets. Learn about the benefits and popular use cases.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Amazon Neptune Landing page
    Landing page //
    2023-04-04
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Amazon Neptune videos

AWS re:Invent 2019: Deep dive on Amazon Neptune (DAT361)

More videos:

  • Review - Fighting fraud with Amazon Neptune and KeyLines

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Amazon Neptune and Latana)
Databases
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Graph Databases
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Social recommendations and mentions

Based on our record, Amazon Neptune should be more popular than Latana. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon Neptune mentions (10)

  • GenAI-Powered Digital Threads - AI Security Under the Hood, Part II
    This technical example was built upon an AWS AI service suite to test its capabilities, and it was pretty impressive, with minimal learning curve for the AI enthusiast. This example leverages Neptune as the graph database, Bedrock’s Claude v3 for our GenAI model and LLM, along with out-of-the-box security notebooks, to populate the data. This coupled with excellent docs and some tinkering helped wire the example... - Source: dev.to / 2 months ago
  • Choosing the Right AWS Database: A Guide for Modern Applications
    Graph databases are designed to store and process highly connected data, such as social networks, recommendation engines, and fraud detection systems. AWS offers a fully managed graph database service called Amazon Neptune that can handle graph data at scale. - Source: dev.to / 7 months ago
  • Anyone else find the lack of persistence frustrating?
    My understanding is that a shard is the full set of services that are needed to support at least one game server, and so it isn't a shard that crashes, it's (usually) a "dynamic" game server (DGS) ( which there's currently only one of per shard until they build out the ~~replication layer~~ (Atlas service? https://sc-server-meshing.info/), so it feels an awful lot like the whole shard crashed )... But the DGS... Source: 11 months ago
  • What is the best database to use in this usecase?
    I know an alternative to regular SQL relational and noSQL databases is graph databases like Neo4j and Amazon Neptune. I don't know if it's relevant to you but you might want to check out https://en.m.wikipedia.org/wiki/Neo4j or https://aws.amazon.com/neptune/. Source: 12 months ago
  • Graph Databases vs Relational Databases: What and why?
    First, you need to choose a specific graph database platform to work with, such as Neo4j, OrientDB, JanusGraph, Arangodb or Amazon Neptune. Once you have selected a platform, you can then start working with graph data using the platform's query language. - Source: dev.to / about 1 year ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Amazon Neptune and Latana, you can also consider the following products

neo4j - Meet Neo4j: The graph database platform powering today's mission-critical enterprise applications, including artificial intelligence, fraud detection and recommendations.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

ArangoDB - A distributed open-source database with a flexible data model for documents, graphs, and key-values.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Azure Cosmos DB - NoSQL JSON database for rapid, iterative app development.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.