What are some alternatives?
When comparing Amazon Kindle and The new iPad Pro, you can also consider the following products
FBReader - FBReader is an e-book reader for various platforms. Features:
calibre - Ebook manager, viewer & converter
Google Play Books - Google Play Books lets you search, preview, and buy millions of books using Google Book Search.
Cool Reader - Fast and small cross-platform eBook reader for desktops and handheld devices
Kobo Books - Kobo Books is a best in the class eBooks and eReadering apps for many reasons.
Calibre Web - Calibre Web is a web app providing a clean interface for browsing, reading and downloading eBooks...