What are some alternatives?
When comparing Amazon Kindle and Inoreader, you can also consider the following products
FBReader - FBReader is an e-book reader for various platforms. Features:
Feedly - The content you need to accelerate your research, marketing, and sales.
calibre - Ebook manager, viewer & converter
Flipboard - Your Personal Magazine. Find, follow and flip stories that change your world.
Cool Reader - Fast and small cross-platform eBook reader for desktops and handheld devices
NewsBlur - NewsBlur is a personal news reader that brings people together to talk about the world.