Software Alternatives, Accelerators & Startups

Amazon Kendra VS Google Custom Search

Compare Amazon Kendra VS Google Custom Search and see what are their differences

Amazon Kendra logo Amazon Kendra

Amazon Kendra is a highly accurate and easy to use enterprise search service that’s powered by machine learning.

Google Custom Search logo Google Custom Search

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites.
  • Amazon Kendra Landing page
    Landing page //
    2021-10-30
  • Google Custom Search Landing page
    Landing page //
    2023-05-10

Amazon Kendra features and specs

  • Accurate Search
    Amazon Kendra uses machine learning to provide highly accurate search results, making it easier for users to find relevant information quickly.
  • Easy Integration
    Kendra can be easily integrated with a variety of data sources and applications, enabling seamless adoption and deployment across different platforms.
  • Natural Language Processing
    Kendra is equipped with advanced natural language processing capabilities, allowing users to ask questions in natural language and receive precise answers.
  • Scalability
    As a part of AWS, Kendra offers robust scalability which can handle large volumes of data and grow alongside organizational needs.
  • Customization
    Users can tailor Kendra's search capabilities to meet specific business requirements through intelligent ranking and fine-tuning of search results.

Possible disadvantages of Amazon Kendra

  • Cost
    Amazon Kendra pricing can be high, especially for large organizations with vast amounts of data to index and search, making it less accessible for smaller businesses.
  • Complexity
    Setting up and fine-tuning Amazon Kendra might require technical expertise, which can complicate its implementation for organizations lacking in-house tech resources.
  • Limited Language Support
    As of now, Amazon Kendra's support for multiple languages is limited, which may be a constraint for global enterprises operating in diverse linguistic regions.
  • Dependence on AWS Ecosystem
    Kendra works best within the AWS ecosystem, which can be a disadvantage for companies relying on other cloud service providers.
  • Data Privacy Concerns
    While AWS provides extensive security measures, there might be concerns regarding data privacy and compliance, especially for companies in heavily regulated industries.

Google Custom Search features and specs

  • Ease of Integration
    Google Custom Search is straightforward to integrate into websites and applications, offering a user-friendly setup process with comprehensive documentation and support.
  • Advanced Search Capabilities
    It leverages Google's powerful search algorithms, providing fast, accurate, and relevant search results, benefiting from features like synonyms and advanced language understanding.
  • Customization Options
    Users can customize the search experience to match their website's look and feel, including adjusting the search box, results display, and controlling which sites are indexed.
  • Cost-Effective
    Offers a free tier with sufficient features for small to medium websites and relatively affordable paid plans for larger sites and custom needs.
  • Monetization via AdSense
    Integrates with Google AdSense, allowing website owners to generate revenue through ads displayed alongside search results.
  • Automatic Updates
    Automatically updates search indices, ensuring that the search results are always current without requiring manual input or intervention.

Possible disadvantages of Google Custom Search

  • Ad Inclusions in Free Tier
    The free version of Google Custom Search includes ads in the search results, which might be undesirable for some websites or users.
  • Limited Customization in Free Version
    The free tier has limited customization options compared to the paid versions, which might restrict certain advanced features or modifications.
  • Dependency on Google’s Ecosystem
    Relying on Google Custom Search means relying on Google’s ecosystem, which could be a risk if there are future policy changes or if the service is discontinued.
  • Data Privacy Concerns
    Some organizations might have concerns about data privacy and control, as the search data is processed and stored by Google.
  • Keyword Restrictions
    Certain keywords and search terms might be restricted or censored, limiting the scope of searchable content based on Google's policies.
  • Cost for Advanced Features
    Access to advanced features and higher query limits requires a paid subscription, which could be a significant expense for large-scale or heavily trafficked websites.

Amazon Kendra videos

Building enterprise search service using Amazon Kendra | AWS Machine Learning

More videos:

  • Review - Amazon Kendra: Transform the Way You Search and Interact with Enterprise Data Using AI
  • Tutorial - AWS Tutorials - Build enterprise search service using Amazon Kendra

Google Custom Search videos

Create a Google Custom Search Engine To Monetize Your Site

Category Popularity

0-100% (relative to Amazon Kendra and Google Custom Search)
Custom Search Engine
25 25%
75% 75
Custom Search
27 27%
73% 73
Search Engine
20 20%
80% 80
Search API
44 44%
56% 56

User comments

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Social recommendations and mentions

Amazon Kendra might be a bit more popular than Google Custom Search. We know about 9 links to it since March 2021 and only 7 links to Google Custom Search. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon Kendra mentions (9)

  • Building Custom Kendra Connectors and Managing Data Sources with IaC
    In today's AI-driven business landscape, chatbots have become the primary interface between companies and their customers. The effectiveness of these AI assistants hinges on one critical factor: the quality and accessibility of the data they're trained on. Amazon Kendra offers a powerful solution - a fully managed service that intelligently indexes and retrieves information from multiple data sources, enabling... - Source: dev.to / about 1 month ago
  • Deploy Amazon Q Business with AWS CDK - example and best practices
    The Q Business retriever is used to read the data from the index when users interact with the Q Business. You must specify the index type (in this example NATIVE_INDEX instead of using Amazon Kendra) and a reference to the index itself. - Source: dev.to / 9 months ago
  • How to Build Chatbots with Amazon Bedrock & LangChain
    I recommend you look deeper at LangChain if you are not already familiar with it. You can also look at the aws-samples Github page; they have some great examples to get you started. For example, you could add Amazon Kendra to the mix. Connect it with one of its many sources, like Atlassian Confluence, and set up Langchain to utilize the Kendra retriever. And now you have a chatbot that can answer questions based... - Source: dev.to / over 1 year ago
  • [P] Integrating a language model into an e-commerce website
    If you're doing this on AWS they already have a really contained solution for this. I'm sure Azure has a similar solution. I'll assume AWS - if so, AWS Kendra is a good place to start. This will give you performant natural language understanding and enterprise search support. Then you just need to map the rest of your desired functions to core AWS solutions. Source: almost 2 years ago
  • Amazon Titan
    > > One of the most important capabilities of Bedrock is how easy it is to customize a model. Customers simply point Bedrock at a few labeled examples in Amazon S3, and the service can fine-tune the model for a particular task without having to annotate large volumes of data (as few as 20 examples is enough) I can't even. Does anyone remember Amazon Kendra [1]? They promised the same there. "Here's an ML powered... - Source: Hacker News / about 2 years ago
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Google Custom Search mentions (7)

  • Creating your own federated microblog
    Google offers Programmable Search Engine [0], a service where you can create site-specific search box. That's probably good enough for most small personal websites. [0] https://developers.google.com/custom-search/. - Source: Hacker News / 9 days ago
  • Is there a way to search keywords faster?
    Google's programmable search engine comes to mind: https://developers.google.com/custom-search/. Source: over 2 years ago
  • How important are Google search operators/ Google dorks compared to other tools?
    Dorking is not only a very useful technique to find not-indexed results and unvoluntarly exposed content, it it also helps to improve beginner's analyst mindset. You can take it as an introduction to basic query language. What I can strongly suggest is to test your skills by creating your own google custom search engine (https://developers.google.com/custom-search/) that will faciltate your onlime search by... Source: over 2 years ago
  • Brave Search passes 2.5B queries in its first year
    It looks like is targeted towards website owners and not the general public. https://developers.google.com/custom-search. - Source: Hacker News / almost 3 years ago
  • Google-clone - Google Search Clone Built Using React/Next js And Tailwind CSS
    A functional replica of Google's search page, you can use it for searches. Styled with Tailwind CSS to Rapidly build and look as close as possible to current google search page, the search results are pulled using Googles Programmable Search Engine and it was build using Next.js the react framework. - Source: dev.to / almost 3 years ago
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What are some alternatives?

When comparing Amazon Kendra and Google Custom Search, you can also consider the following products

Algolia - Algolia's Search API makes it easy to deliver a great search experience in your apps & websites. Algolia Search provides hosted full-text, numerical, faceted and geolocalized search.

ElasticSearch - Elasticsearch is an open source, distributed, RESTful search engine.

Site Search 360 - Site Search 360 enhances and improves your built-in CMS or product search with autocompletion, semantic search, filters, facets, detailed analytics, and a whole lot of customization options.

Google Cloud Search - Search across all your company's content in G Suite.

Curiosity.ai - Find everything everywhere: Curiosity puts all your information at your fingertips so you can focus and get more done.

Sooqr - Sooqr Search provides relevant and innovative site search engine for the website.