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Amazon API Gateway VS Google Ad Manager

Compare Amazon API Gateway VS Google Ad Manager and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

Amazon API Gateway logo Amazon API Gateway

Create, publish, maintain, monitor, and secure APIs at any scale

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • Amazon API Gateway Landing page
    Landing page //
    2023-03-12
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

Amazon API Gateway features and specs

  • Scalability
    API Gateway automatically scales to handle the number of requests your API receives, ensuring high availability and reliability.
  • Ease of Integration
    Seamlessly integrates with other AWS services like Lambda, DynamoDB, and IAM, enabling a cohesive environment for developing serverless applications.
  • Built-in Security
    Provides features such as IAM roles, API keys, and AWS WAF integration for safeguarding your APIs from potential threats.
  • Monitoring and Logging
    Supports CloudWatch integration for monitoring API requests and responses, helping you maintain observability and troubleshoot issues effectively.
  • Cost-Effective
    You only pay for the requests made to your APIs and the amount of data transferred out, making it a cost-effective solution for many use cases.
  • Caching
    Built-in caching at the API Gateway level can improve performance and reduce latency for frequently accessed data.

Possible disadvantages of Amazon API Gateway

  • Complexity in Configuration
    Setting up and managing API Gateway can be complex, especially for users who are not familiar with AWS services and cloud infrastructure.
  • Cold Start Latency
    When integrated with AWS Lambda, cold starts can introduce latency which can affect the performance of your API.
  • Cost for High Throughput
    While cost-effective for low to moderate usage, the costs can escalate with high throughput and large data transfers.
  • Debugging Issues
    Diagnosis can be complicated due to the multi-tenant nature of the service and the need to dive into multiple AWS logs and services.
  • Limited Customization
    There might be constraints regarding customizations and fine-tuning your APIs compared to self-hosting solutions.
  • Vendor Lock-in
    Dependence on AWS infrastructure can lead to vendor lock-in, making it challenging to migrate to other cloud providers or solutions.

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

Amazon API Gateway videos

+ Add

Building APIs with Amazon API Gateway

More videos:

  • Review - Create API using AWS API Gateway service - Amazon API Gateway p1

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to Amazon API Gateway and Google Ad Manager)

Amazon API Gateway

Google Ad Manager

API Tools
100 100%
API Tools
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
APIs
100 100%
APIs
0% 0
Advertising
0 0%
Advertising
100% 100

User comments

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Social recommendations and mentions

Based on our record, Amazon API Gateway seems to be a lot more popular than Google Ad Manager. While we know about 107 links to Amazon API Gateway, we've tracked only 4 mentions of Google Ad Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Amazon API Gateway mentions (107)

  • 10 Lightweight API Gateways for Your Next Project
    AWS API Gateway is Amazon’s managed gateway service, designed to work seamlessly within the AWS ecosystem. It supports both REST and WebSocket APIs, with HTTP APIs being the lightweight, lower-cost option for simple proxying and routing use cases. - Source: dev.to / 25 days ago
  • 4 Cognito User Pools features you might not know about
    This opens up a world of customization options for controlling app access. For example, we can embed custom data in the ID token for the front-end client to use, enabling guards to restrict content. Alternatively, we can add custom scopes to the access token and implement fine-grained access control in an API Gateway API. All it takes is some Lambda function code, and Cognito triggers it at the right time. - Source: dev.to / about 2 months ago
  • Verifying Cognito access tokens - Comparing three JWT packages for Lambda authorizers
    When the built-in Amazon API Gateway authorization methods don’t fully meet our needs, we can set up Lambda authorizers to manage the access control process. Even when using Cognito user pools and Cognito access tokens, there may still be a need for custom authorization logic. - Source: dev.to / about 2 months ago
  • Implementing advanced authorization with AWS Lambda for endpoint-specific access
    The API Gateway includes an endpoint structured like this:. - Source: dev.to / about 2 months ago
  • Turning APIs into Revenue: Passive Income Strategies for Developers
    Amazon Web Services exemplifies this approach with automatic volume discounts that encourage increased usage while maximizing revenue at each consumption level. - Source: dev.to / 2 months ago
View more

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 9 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

What are some alternatives?

When comparing Amazon API Gateway and Google Ad Manager, you can also consider the following products

AWS Lambda - Automatic, event-driven compute service

OpenX - Ad technology platform available as a hosted service or as an open source download.

Postman - The Collaboration Platform for API Development

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Apigee - Intelligent and complete API platform

AerServ - AerServ offers monetization solution for mobile publishers.

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