Totally agree on the point about too much focus on demographics! That's exactly what we've found at akin. The real workhorse is the comparison (semantic differentials) with two equally preferential motivations. Source: almost 3 years ago

We're thinking about setting up our brand focus on a 1950s theme and even aiming to create an office space that follows this. Https://akin.nz/. Source: almost 3 years ago

In essence: High openness: Jobs/culture where you will keep learning High Neuroticism: Jobs/Culture where you don't have to deal with a lot of stress/negative events Low conscientiousness: That's the tricky one, but look for jobs that are less predictable and maybe more manual, as it will give you room to improvise (as order and processes are not likely to be your thing). It's usually better to work for someone... Source: over 1 year ago