Totally agree on the point about too much focus on demographics! That's exactly what we've found at akin. The real workhorse is the comparison (semantic differentials) with two equally preferential motivations. Source: almost 3 years ago

We're thinking about setting up our brand focus on a 1950s theme and even aiming to create an office space that follows this. Https://akin.nz/. Source: almost 3 years ago

Hyperise - Personalize images in your outreach. Source: 11 months ago

The organic reach of Facebook groups can go up to 30% for large groups above 4k, while with Discord, you're pretty much hitting everyone. With WhatsApp chatbots you can also disguise a promotional message as an informational one, to reduce people reporting you. You can also create hyper-personalised images with Hyperise(https://hyperise.com) to keep your engagement rate up. Source: over 2 years ago

Anyway, one resource that has helped me differentiate my emails from the rest is a little-known tool called Hyperise. You can send these really cool attention-grabbing personalised images in your emails. An example is of one I've used is sending a picture of a coffee cup with the name of my prospect on it -- definitely a strategy that has boosted response rates! Source: about 3 years ago