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Adzooma VS Open Web Analytics

Compare Adzooma VS Open Web Analytics and see what are their differences

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Contents:
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  3. » Reviews
  4. » Alternatives

Adzooma logo Adzooma

Optimise Your Google, Facebook and Microsoft Ads Account with Free PPC audit and Free platform access.

Open Web Analytics logo Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
  • Adzooma Landing page
    Landing page //
    2022-11-24

Manage and optimise Google, Facebook and Microsoft Ads faster and gain a competitive advantage with our digital advertising platform.

  • Open Web Analytics Homepage
    Homepage //
    2024-08-20

Adzooma features and specs

  • Unlimited Accounts
  • Unlimited Users
  • Manage Campaigns
  • Manage Budgets
  • Manage Bids
  • Campaign Creator
  • Ad Creator
  • Opportunities
  • Automation Rules
  • Easy to Set-up and use
    Intuitive UI
  • One-Click Reports
  • Customisable Reports
  • User Roles
  • Client Management
  • Account Creation
  • Email Support
  • Live Chat Support
  • Telephone Support
  • Account Manager

Open Web Analytics features and specs

  • Open Source
    As an open-source platform, Open Web Analytics (OWA) allows users to access and modify the source code according to their needs, providing full control over the functionality and customization.
  • Cost-Effective
    OWA is free to use, which can be very cost-effective compared to paid analytics platforms, making it suitable for small businesses and personal projects.
  • Self-Hosting
    The ability to host OWA on your own server ensures complete data ownership and control, eliminating concerns around data privacy and third-party access.
  • Comprehensive Features
    OWA offers a wide range of features including page view tracking, e-commerce tracking, visitor tracking, and click heatmaps, which can provide in-depth insights into website performance.
  • Integrations
    OWA allows integration with other platforms such as WordPress and MediaWiki, making it versatile for various types of websites.

Possible disadvantages of Open Web Analytics

  • Technical Barrier
    Setting up and maintaining OWA can require a certain level of technical expertise, which might be challenging for users without a technical background.
  • Resource Intensive
    Operating OWA on your own server can consume significant server resources, affecting the performance of the website, especially for high-traffic sites.
  • Complexity
    The extensive features and customization options can make OWA complex to navigate and configure, which can be overwhelming for beginners.
  • Limited Support
    As an open-source project, OWA lacks the comprehensive customer support available with commercial products, meaning users might have to rely on community forums and documentation for troubleshooting.
  • Updates and Security
    The frequency and reliability of updates might be a concern, as well as ensuring that the software remains secure against vulnerabilities, requiring constant monitoring and maintenance.

Analysis of Open Web Analytics

Overall verdict

  • Open Web Analytics is a good choice for users who prefer open-source solutions and want full control over their analytics data. Its ease of integration and extensive customization options make it suitable for a variety of use cases. However, it might not be the best choice for users looking for advanced features and technical support often found in premium analytics tools like Google Analytics.

Why this product is good

  • Open Web Analytics (OWA) is a popular open-source web analytics tool that provides comprehensive tracking and reporting capabilities. It is valued for its flexibility and ability to host data on your own server, ensuring data privacy and security. OWA supports tracking for multiple websites and integrates well with various content management systems such as WordPress. Its extensibility allows developers to customize and enhance its functionality to suit specific business needs.

Recommended for

  • Small to medium businesses that prefer self-hosted solutions.
  • Developers or IT teams that require custom analytics implementations.
  • Privacy-conscious users who want full control over their data.
  • Educational institutions or non-profits looking for free analytics tools.

Adzooma videos

+ Add

Adzooma - Full Product Walkthrough

More videos:

  • Review - Adzooma Google and Facebook ads manager money saver
  • Review - Adzooma Review - An AI Powered Google Ads Management Platform

Open Web Analytics videos

+ Add

Open Web Analytics | You Need to Watch This Video

More videos:

  • Tutorial - Open Web Analytics - How to Install OWA WordPress Plugin

Category Popularity

0-100% (relative to Adzooma and Open Web Analytics)

Adzooma

Open Web Analytics

Advertising
100 100%
Advertising
0% 0
Analytics
0 0%
Analytics
100% 100
Ad Optimization
100 100%
Ad Optimization
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adzooma and Open Web Analytics

Adzooma Reviews

Squared.io Alternatives
Adzooma is a digital marketing platform designed to help businesses to streamline and manage their online advertising campaigns across Google Ads, Facebook Ads and Microsoft Ads. It provides tools and features like automated ad management, optimization and performance reporting.
Source: adsbot.co
Adsby Alternatives
Adzooma is a digital marketing platform designed to help businesses to streamline and manage their online advertising campaigns across Google Ads, Facebook Ads and Microsoft Ads. It provides tools and features like automated ad management, optimization and performance reporting.
Source: adsbot.co
Adalysis Alternatives
If you’re a marketer managing multiple ad platforms, Adzooma might offer useful features, but there are some trade-offs. Its intuitive user interface is ideal for small businesses and marketers new to PPC, simplifying campaign management. However, for more advanced users or those handling complex accounts, the platform’s recommendations and automation may feel limited....
Source: adsbot.co
TrueClicks Alternatives
Adzooma can be a beneficial tool for marketers managing multiple advertising platforms, especially for small businesses and those new to PPC due to its straightforward interface. However, more advanced users or those handling complex accounts may find the platform’s features somewhat limited. The reporting capabilities are basic, and certain advanced functionalities, such as...
Source: adsbot.co
Madgicx Alternatives
Adzooma: Adzooma is a cloud-based digital marketing platform that provides a range of tools and features to help businesses manage and optimize their online advertising campaigns.
Source: adsbot.co

Open Web Analytics Reviews

Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Open Web Analytics offers a comprehensive set of features, rivaling commercial analytics tools, with the flexibility of open source.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
In addition to the usual raft of analytics and reporting functions, Open Web Analytics tracks where on a page, and on what elements, visitors click; provides heat maps that show where on a page visitors interact the most; and even does e-commerce tracking.
Source: opensource.com
Best Google Analytics Alternatives
Open Web Analytics ranks over Google due its self hosting property and additional features like Heatmap, DOM clicks tracking and mouse movement (recording and playback) tracking.
Source: mofluid.com
The 11 Best Alternatives to Google Analytics
Open Web Analytics is feature-rich, especially considering that it’s free to use. It can track goals along several steps of a conversion funnel, it offers separate stats filtered by pretty much any factor you can think of and it even offers heatmaps and mouse-tracking. However, be warned: with those last two options active, OWA will gobble up server resources like nobody’s...
Source: activegrowth.com

Social recommendations and mentions

Based on our record, Adzooma seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adzooma mentions (1)

Open Web Analytics mentions (0)

We have not tracked any mentions of Open Web Analytics yet. Tracking of Open Web Analytics recommendations started around Mar 2021.

What are some alternatives?

When comparing Adzooma and Open Web Analytics, you can also consider the following products

Opteo - Opteo searches for statistically significant patterns in an account and creates "optimization tasks" to improve account performance.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Optmyzr - Optmyzr AdWords Tools. Optimization Solutions, Quality Score Tracker, Landing Page Checker, and more. Free Trial Available.

Matomo - Matomo is an open-source web analytics platform

Madgicx - The SuperApp for Meta Advertisers

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

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