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AdTheorent VS AppNexus Programmable Platform

Compare AdTheorent VS AppNexus Programmable Platform and see what are their differences

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AdTheorent logo AdTheorent

We use machine learning to collect, organize, and analyze data to inform decisions for impactful advertising campaigns.

AppNexus Programmable Platform logo AppNexus Programmable Platform

AppNexus Programmable Platform, now acquired by Xander, is a data-enabled advertising and analytics platform that helps businesses unlock the value of their data.
  • AdTheorent Landing page
    Landing page //
    2023-08-04
  • AppNexus Programmable Platform Landing page
    Landing page //
    2023-09-05

AdTheorent videos

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AppNexus Programmable Platform videos

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Introducing the AppNexus Programmable Platform

Category Popularity

0-100% (relative to AdTheorent and AppNexus Programmable Platform)

AdTheorent

AppNexus Programmable Platform

Marketing Platform
100 100%
Marketing Platform
0% 0
Ad Networks
5 5%
Ad Networks
95% 95
Data Management Platform (DMP)
100 100%
Data Management Platform (DMP)
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

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What are some alternatives?

When comparing AdTheorent and AppNexus Programmable Platform, you can also consider the following products

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Mediasmart - Mediasmart is a programmatic advertising platform that provides businesses of all sizes with the tools they need to create and manage effective digital advertising campaigns.

MediaMath TerminalOne Marketing OS - MediaMath TerminalOne Marketing OS is an advertising platform that unites audiences with media in a single omnichannel platform and offers tools to execute smart marketing.

Adelphic - The Adelphic self-service programmatic platform offers unprecedented transparency, breakthrough pricing and data-driven results through machine learning.

Datalogix - Oracle announced that it has signed an agreement to acquire Datalogix to extend Oracle Data Cloud with industry-leading solutions for data-driven marketing to inform and measure cross-channel digital marketing.

Bidtheatre - Bidtheatre is a data-driven advertising and marketing software that ensures your campaigns are as effective as possible.

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