Software Alternatives, Accelerators & Startups

adpersonam VS Sensor Tower

Compare adpersonam VS Sensor Tower and see what are their differences

adpersonam logo adpersonam

Simple, powerful and affordable Self Serve DSP for Web Agencies and Small Businesses. Grow your business at your own pace with ad:personam Programmatic Advertising Self Serve DSP. No minimum ad spend required.

Sensor Tower logo Sensor Tower

Sensor Tower is a platform for app store optimization and app industry intelligence.
  • adpersonam Landing page
    Landing page //
    2023-06-05

ad:personam is a Self Serve Demand Side Platform (DSP), empowering businesses, startups, and SMB marketing agencies with an all-inclusive solution for programmatic advertising and campaign management. Key features include real-time campaign control, multi-format creative ads uploads, and a Smart Templates function that simplifies the campaign setup process. ad:personam has been built directly on Xandr Microsoft DSP's API, offering a seamless, integrated experience with global inventory and 3rd party data providers on the open internet across display, video, audio, and CTVs. One of the main advantages of ad:personam is the absence of a minimum ad spend requirement. This feature, combined with a flexible 'Cancel Anytime' SaaS pricing model, opens up opportunities for organizations of various sizes and budgets to exploit the potential of programmatic advertising. With ad:personam, advertisers can effectively reach their targeted audience through a suite of programmatic buying solutions including :
* Contextual Targeting * Audience Segments * CTV Campaigns * Video & Audio Ads * Remarketing. The platform is designed to accommodate multi-format creative ads, including GIF, JPEG, PNG, HTML5, video & audio files, allowing for swift adjustments to align with evolving market conditions. The Smart Templates feature simplifies the campaign set up process. Users can employ various templates to set up their campaigns quickly and efficiently, covering a wide range of programmatic buying options. Additionally, ad:personam users have the power to whitelist or blocklist specific websites and enjoy the benefits of a built-in fraud detection system.

With ad:personam as your Self Serve DSP, you get the tools to take charge of your programmatic advertising campaigns, streamline workflows, and achieve your marketing objectives with unparalleled precision and control.

  • Sensor Tower Landing page
    Landing page //
    2023-06-21

Sensor Tower

$ Details
-
Platforms
-
Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Alex Malafeev
Employees
100 - 249

adpersonam features and specs

  • Analytics and Reporting: Yes
  • Self Service Portal: Yes
  • Customer Support: Yes
  • API: No
  • Built In Brand Safety: Yes
  • Contextual Targeting: Yes
  • 3rd Party Audiences: Yes
  • Media Planning: Yes

Sensor Tower features and specs

No features have been listed yet.

adpersonam videos

How to use smart templates to create targeted programmatic campaigns.

More videos:

  • Demo - How To Setup Your Advertiser Account in Under 10 Minutes With Snippets
  • Review - Huracán Spyder AdPersonam

Sensor Tower videos

Sensor Tower ASO Tool Review: Keyword Spy, Research & Apple Features

More videos:

  • Review - ASO 101 and Sensor Tower Platform Overview
  • Review - Sensor Tower - App Store Optimization for iOS and Android

Category Popularity

0-100% (relative to adpersonam and Sensor Tower)
Ad Networks
100 100%
0% 0
Analytics
0 0%
100% 100
Small Business
100 100%
0% 0
Business Intelligence
0 0%
100% 100

Questions and Answers

As answered by people managing adpersonam and Sensor Tower.

Why should a person choose your product over its competitors?

adpersonam's answer

One should choose ad:personam over competitors for its seamless integration, flexibility, and in-depth control. Its direct API integration with Xandr Microsoft DSP streamlines operations, while the platform's compatibility with various creative ad formats encourages dynamic content creation. The real-time performance dashboards, powered by Google Looker integration, facilitate informed, data-driven decision-making. Furthermore, ad:personam offers access to global inventory and 3rd party data providers, connecting users to top-tier publishers and premium audiences.

Which are the primary technologies used for building your product?

adpersonam's answer

ad:personam is developed using a combination of modern technologies to ensure robust functionality, secure operations, and an intuitive user experience. The front-end is developed using ReactJS, a popular JavaScript library known for its efficiency and flexibility, which allows for a sleek, modern design that is easy to navigate. The platform's secure back-end infrastructure is hosted on Amazon Web Services (AWS), a reliable and secure cloud service platform. AWS not only offers robust and scalable infrastructure but also provides enhanced security features to protect sensitive data and ensure the platform's smooth operation. When it comes to financial transactions, ad:personam integrates with Stripe, a leading online payment processing platform. Stripe's secure payment integration ensures all financial transactions on the platform are secure, reliable, and seamless. Overall, the core of ad:personam's platform is built directly on the API of Xandr Microsoft DSP. This enables seamless integration and efficient operations. Furthermore, it includes a built-in fraud detection system, indicating the use of advanced security technologies to ensure the genuineness of ad interactions. All these technologies work together to provide a smooth, secure, and efficient advertising experience.

How would you describe your primary audience?

adpersonam's answer

The primary audience for ad:personam includes SMB marketing agencies, startups, and small to medium businesses seeking a robust, accessible, and comprehensive programmatic advertising solution. The platform caters to those who want to take full control of their advertising campaigns, offering a range of options to customize their advertising strategy and reach their desired audience effectively.

What makes your product unique?

adpersonam's answer

ad:personam stands out with its unique combination of accessibility, integration, and comprehensive targeting options. Built directly on the API of Xandr Microsoft DSP, it offers a seamless and integrated advertising experience. Its no minimum ad spend policy and 'Cancel Anytime' SaaS pricing model makes it financially accessible for businesses of all sizes. The Smart Templates feature simplifies the process of campaign setup and the diverse suite of programmatic buying options makes it a versatile tool for any advertising strategy.

What's the story behind your product?

adpersonam's answer

The story of ad:personam starts with its founder, Ciro Scognamiglio, a seasoned expert in the programmatic advertising industry with a decade of experience in crafting data-driven solutions for businesses. As one of the pioneering employees at MiQ, Ciro contributed significantly to its growth, gaining valuable insights into startup dynamics, innovative programmatic strategies, and global market expansion.

Despite his impressive career, Ciro realized a significant gap in the advertising landscape: many small businesses found it difficult to access programmatic advertising due to a lack of resources and expertise. Programmatic technology was primarily a playground for larger corporations, leaving smaller businesses struggling to compete.

Driven by a desire to bridge this gap, Ciro drew from his wealth of knowledge and launched ad:personam. His vision was to create an affordable and accessible programmatic advertising platform specifically tailored to meet the needs of small to medium businesses, startups, and SMB marketing agencies.

ad:personam is more than just a Self Serve DSP; it is a tool designed to democratize the world of programmatic advertising. Built on the API of Xandr Microsoft DSP, the platform offers access to a range of programmatic buying solutions and a user-friendly interface, enabling businesses of all sizes to target specific audiences and optimize their campaigns in real-time.

The mission of ad:personam is to empower smaller players in the industry to enjoy the benefits of programmatic advertising traditionally reserved for the big players. With flexible pricing options, excellent customer support, and access to premium technology, ad:personam seeks to revolutionize the way small businesses manage their advertising budgets and grow their brands.

Who are some of the biggest customers of your product?

adpersonam's answer

  • Ht&t Consulting - Digital Commerce Agency - GACP e Premier Partner Google
  • Performance Marketing Agentur aus Kreuzberg | gipfelxberg
  • ​kushinda media | PPC, Paid Social & Display Digital Marketing Agency | London
  • LEMA: der österreichische Profi für Hochdrucktechnik
  • Haz Tu Producción Sostenible - Creast Network

User comments

Share your experience with using adpersonam and Sensor Tower. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Sensor Tower seems to be more popular. It has been mentiond 28 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

adpersonam mentions (0)

We have not tracked any mentions of adpersonam yet. Tracking of adpersonam recommendations started around Jun 2023.

Sensor Tower mentions (28)

  • Famine Scourge Will Be Broken. Don’t Lose Focus.
    Yes, and they will be right. Just look at its revenue (sensortower.com) through the many fiascos. Source: almost 2 years ago
  • Genshin Impact Mobile Revenue and Downloads [Updated May 2022]
    (source: https://sensortower.com/). Source: about 2 years ago
  • Top Games by user group
    Ya I checked out data.ai and sensortower.com. Both give pretty good overview data. But I think you're right, premium may be required for any in depth user information. Source: about 2 years ago
  • F in the chat for our Dragalia Lost friends.
    Dragalia lost was never released in most EU countries (or at least italy doesn't have it) and netted last month 200k dollars in total for apple store and 200k dollar for google play, where epic seven earned a whooping total of 5mil and 2 mil dollar respectively. (infos from sensortower.com). Source: about 2 years ago
  • $116 Billion Was Spent On Mobile Games In 2021
    Genshin reaches a revenue of nearly 100 mil usd everysingle month only on mobile platforms. Btw the revenue on the chinese server isn’t even calculated into the 100 mil. Ur spending on other devices aren’t calculated into the mobile revenue. I suggest u taking a look at the mobile revenue on this web site called sensortower. Im not exactly sure if the info provided by this website is trustworthy but most of the... Source: over 2 years ago
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What are some alternatives?

When comparing adpersonam and Sensor Tower, you can also consider the following products

AdLib DSP - The Premium DSP Everyone. Reach Your Audience On The World's Most Popular Sites, Apps, & Streaming Platforms. No Contracts. No Minimums.

App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

appfigures - Cross-platform app store analytics for all of your mobile apps.

StackAdapt - Native advertising demand side platform.

Mobile Action - Mobile Data Intelligence & Actionable Insights.