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Adobe Target VS Sift

Compare Adobe Target VS Sift and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Sift logo Sift

Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – without increased risk.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • Sift Landing page
    Landing page //
    2023-04-30

Adobe Target

Website
adobe.com
Release Date
-
Edit details

Sift

Website
sift.com
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Brandon Ballinger
Employees
100 - 249
Edit details

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Sift videos

+ Add

🙀 Review - Scoopless Lift and Sift Cat Litter Box I Modified it after One Week of Usage

More videos:

  • Review - REVIEW: Sift And Lift Litter Box / Best Clean Cat Litter Sand
  • Review - U.S. Army aviation - SIFT Test Preparation - Army Selection Instrument for Flight Testing

Category Popularity

0-100% (relative to Adobe Target and Sift)

Adobe Target

Sift

A/B Testing
100 100%
A/B Testing
0% 0
Fraud Prevention
0 0%
Fraud Prevention
100% 100
Conversion Optimization
100 100%
Conversion Optimization
0% 0
eCommerce
0 0%
eCommerce
100% 100

User comments

Share your experience with using Adobe Target and Sift. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and Sift

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Sift Reviews

We have no reviews of Sift yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Sift seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Target mentions (0)

We have not tracked any mentions of Adobe Target yet. Tracking of Adobe Target recommendations started around Mar 2021.

Sift mentions (3)

  • Warning about centre com
    They may be using something like Sift for security checking and something of yours was flagged. Source: over 1 year ago
  • Does this idea exist? Thought? Any legal implications?
    But sorry to break it to you, this has been done at a really large scale already although most consumers are not aware. One big player here is https://sift.com/ Almost every major retailer uses their service exactly for the reasons you mention. Source: almost 3 years ago
  • LPT: You have a secret 'consumer score' that acts like your credit score; You can be denied the ability to return products, charged higher prices than other people, and more, all based on this score.
    Reddit, for one. A pretty big list on their homepage. Source: almost 3 years ago

What are some alternatives?

When comparing Adobe Target and Sift, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Kount - eCommerce fraud detection & prevention

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

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