Software Alternatives, Accelerators & Startups

Adobe Target VS Omniconvert

Compare Adobe Target VS Omniconvert and see what are their differences

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Omniconvert logo Omniconvert

Omniconvert is an award winning CRO software that can be used for A/B testing, online surveys, traffic segmentation and web personalization
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • Omniconvert Landing page
    Landing page //
    2023-04-07

All the tools you need for data-driven growth. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric.

Adobe Target videos

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Omniconvert videos

Omniconvert - the growth marketing platform

More videos:

  • Review - Omniconvert - A Complete Walkthrough [SaaS Mantra Exclusive]
  • Review - Lifetime Deal interview with Omniconvert

Category Popularity

0-100% (relative to Adobe Target and Omniconvert)
A/B Testing
65 65%
35% 35
Analytics
48 48%
52% 52
Conversion Optimization
100 100%
0% 0
Web Analytics
52 52%
48% 48

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and Omniconvert

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Omniconvert Reviews

15 Best A/B Testing Tools And Software (2021 List)
Omniconvert is another A/B testing and website optimization authority. If you are a digital marketer or have an eCommerce business looking to increase conversions – Omniconvert is the solution. Through its intuitive dashboard, you can manage all your complex stuff. Also, tests are hassle-free to set up.
18 Top A/B Testing Tools Reviewed by CRO Experts
Overall, Omniconvert captures where the market is going, but still uses A/B testing as a backbone to validate results gathered by its other components. I think the user interface could use some tweaking, maybe work on a more logical flow for finding what you need.

What are some alternatives?

When comparing Adobe Target and Omniconvert, you can also consider the following products

Optimizely - A/B testing you'll actually use.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

AT Internet - Transform your data into action with our powerful and flexible digital analytics solution.