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Optimizely - A/B testing you'll actually use.
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VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Marketizator - Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and more
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Recommend Pro - Recommend Pro is the personalisation platform with ability to provide personalised recommendations, set up mass email campaigns, smart campaigns, send push notifications and more.