Software Alternatives & Reviews

Adobe Target VS Contentful

Compare Adobe Target VS Contentful and see what are their differences

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Contentful logo Contentful

You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • Contentful Landing page
    Landing page //
    2023-10-07

Adobe Target videos

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Contentful videos

Bits & Bytes Ep. 1 - What is Contentful?

More videos:

  • Review - A Quick look at contentful | #CodingPhase
  • Review - Gatsby And Contentful - The Headless CMS Approach - Episode 1

Category Popularity

0-100% (relative to Adobe Target and Contentful)
A/B Testing
100 100%
0% 0
CMS
0 0%
100% 100
Conversion Optimization
100 100%
0% 0
Blogging
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and Contentful

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Contentful Reviews

  1. Very generous free plan

    The free plan of Contentful is generous enough to allow us to run a successful technology blog without having to pay for any overheads to run it. We used them as an alternative to the previously used Ghost. We have experienced a lot of growth since this migration.

    🏁 Competitors: Ghost

21 Headless CMS Platforms That You Should Check Out
Contentful integrates with many tools and helps you create your content quickly. It is mostly used for e-commerce websites.
Source: popupsmart.com
Best Headless CMS in 2022
Contentful is an API-driven headless CMS that focuses on content and the backend. It is considered one of the best systems for small to medium enterprises. You can edit content anywhere by any smart device and integrate it with other services such as Dropbox.
Source: flatlogic.com
Best Headless CMS for 2020
Yes, hosted providers, such as Contentful would be easier to use but it literally comes with a price...
Source: dev.to
11 Headless CMS to Consider for Modern Application
It uses RESTful API development kits for all popular languages. Contentful is welcoming newcomers, so anyone can quickly create data entries.
Source: geekflare.com
34 Headless CMS That Should Be On Your Radar
Founded in 2013, Germany-based Contentful offers an API-driven headless CMS. Contentful’s RESTful API gives developers full programmatic control of content, digital assets, and translations. The platform also takes advantage of caching techniques as well as external CDN integrations to enable the delivery of API payloads in the sub-100ms range.
Source: www.cmswire.com

Social recommendations and mentions

Based on our record, Contentful seems to be more popular. It has been mentiond 9 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Target mentions (0)

We have not tracked any mentions of Adobe Target yet. Tracking of Adobe Target recommendations started around Mar 2021.

Contentful mentions (9)

  • My blog post workflow
    Next, I’ll copy and paste the draft text to my CMS. I’ve been using Contentful since working there in 2021. I use Rich Text rather than Markdown for my posts and what’s great about this is that copying and pasting from Notion preserves hyperlinks and formatting. If I’m including anything else like code samples, images and other embedded media, I add those as separate linked entries manually whilst working through... - Source: dev.to / about 2 months ago
  • How to Style Markdown in Next.JS Using React-Markdown and SASS
    If you have a blog or website with articles or long text documents, markdown is your friend. It makes authoring documents so much easier and more intuitive than straight HTML. Markdown has a far smaller learning curve than HTML and can easily be taught to non-tech-savvy writers. Markdown editors are also built-in to headless CMSs like Contentful. - Source: dev.to / over 1 year ago
  • Looking to Create a Wordpress Style Website with Python / Flask
    It depends on the requirements, but this might actually call for a headless CMS like Forestry.io or Contentful coupled with a Static Site Generator like Hugo. The CMS will manage users/permissions/data hierarchy and provide a simple frontend for users to add content, lay out pages, etc. And then when they save a change, the SSG will re-run and render everything to static HTML/CSS/JS. Source: almost 2 years ago
  • How to Create a Blog Using Next.js and Contentful CMS
    Contentful is a headless content management system (CMS). Headless simply means there is no front-end to display the content to the consumer. It's basically a database, but much easier to setup and maintain than a traditional relational database. Contentful provides a very easy-to-use API for fetching and managing content. They also support GraphQL queries if you're into that. - Source: dev.to / almost 2 years ago
  • Test Post Dev To
    Contentful has become my favorite Headless CMS. I use it to generate static web pages, this blog, and storing other forms of data, such as user profiles. - Source: dev.to / almost 2 years ago
View more

What are some alternatives?

When comparing Adobe Target and Contentful, you can also consider the following products

Optimizely - A/B testing you'll actually use.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Strapi - Strapi is the most advanced Node.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.