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Adobe Target VS Apptimize

Compare Adobe Target VS Apptimize and see what are their differences

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Contents:
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Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Apptimize logo Apptimize

Mobile A/B Testing for iOS and Android. Improve Your Native App Codelessly in Real-time.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • Apptimize Landing page
    Landing page //
    2023-10-19

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Apptimize videos

+ Add

Apptimize Customer Story - HotelTonight

More videos:

  • Review - Apptimize Webinar: Easy Optimizations Every App Should Make
  • Review - Apptimize Webinar: The One Thing 80% Percent of Travel Apps Get Wrong

Category Popularity

0-100% (relative to Adobe Target and Apptimize)

Adobe Target

Apptimize

A/B Testing
41 41%
A/B Testing
59% 59
Conversion Optimization
100 100%
Conversion Optimization
0% 0
Web Analytics
41 41%
Web Analytics
59% 59
Analytics
41 41%
Analytics
59% 59

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and Apptimize

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Apptimize Reviews

Top Mobile Feature Flag Tools
Apptimize started as a mobile-oriented feature management and A/B testing platform and now serve companies like Glassdoor, Viber, and Grubhub. They have recently expanded to offer cross-platform experiments and tracking to give you a better understanding of your users while homogenizing the user experience across channels. The usual feature flagging, A/B/n testing, and...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
We sourced reviews for Apptimize from G2. Here’s an anonymous review talking about some things they liked about Apptimize:
Source: conversionxl.com

What are some alternatives?

When comparing Adobe Target and Apptimize, you can also consider the following products

Optimizely - A/B testing you'll actually use.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Optibase.io - A/B test or split test your Webflow site with Optibase. Test everything from copy to design or even entire pages and improve your conversions.

Taplytics - Mobile A/B testing for everyone. With the world's most fully featured mobile A/B testing platform.

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