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Adobe Target VS AppsFlyer

Compare Adobe Target VS AppsFlyer and see what are their differences

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Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

AppsFlyer logo AppsFlyer

Leading data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • AppsFlyer Landing page
    Landing page //
    2023-06-19

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

AppsFlyer videos

+ Add

Appsflyer in 2020: What's New and What You Should Know

More videos:

  • Review - AppsFlyer @ MAU 2019: People-Based Attribution – Connecting The Dots Between Customer Touchpoints
  • Review - App Promotions and Reputation Management in APAC w/ AppsFlyer, Branch and CleverTap

Category Popularity

0-100% (relative to Adobe Target and AppsFlyer)

Adobe Target

AppsFlyer

A/B Testing
100 100%
A/B Testing
0% 0
Fraud Prevention
0 0%
Fraud Prevention
100% 100
Conversion Optimization
100 100%
Conversion Optimization
0% 0
eCommerce
0 0%
eCommerce
100% 100

User comments

Share your experience with using Adobe Target and AppsFlyer. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and AppsFlyer

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

AppsFlyer Reviews

We have no reviews of AppsFlyer yet.
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Social recommendations and mentions

Based on our record, AppsFlyer seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Target mentions (0)

We have not tracked any mentions of Adobe Target yet. Tracking of Adobe Target recommendations started around Mar 2021.

AppsFlyer mentions (1)

  • E-trade app tracking
    The latest versions of the e-trade iOS apps now call-home to launches.appsflyer.com upon launch. This type of thing is usually not a problem for me because I block unwanted DNS requests. However, the e-trade app won't load the accounts page if it cannot reach appsflyer.com. Source: about 3 years ago

What are some alternatives?

When comparing Adobe Target and AppsFlyer, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

adjust - adjust is a business intelligence platform for mobile app marketers, combining attribution for advertising sources with advanced analytics.

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