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Adobe Target VS Adobe Experience Manager

Compare Adobe Target VS Adobe Experience Manager and see what are their differences

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Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Adobe Experience Manager logo Adobe Experience Manager

Adobe Experience Manager is a cross-platform CMS that works across websites, mobile apps and on-site displays.
  • Adobe Target Landing page
    Landing page //
    2022-03-14
  • Adobe Experience Manager Landing page
    Landing page //
    2021-09-18

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Adobe Experience Manager videos

+ Add

Adobe Experience Manager Overview

More videos:

  • Review - Intro to Adobe Experience Manager
  • Review - Adobe Experience Manager Assets: The do-everything DAM

Category Popularity

0-100% (relative to Adobe Target and Adobe Experience Manager)

Adobe Target

Adobe Experience Manager

A/B Testing
100 100%
A/B Testing
0% 0
CMS
0 0%
CMS
100% 100
Conversion Optimization
100 100%
Conversion Optimization
0% 0
Blogging
0 0%
Blogging
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Target and Adobe Experience Manager

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Adobe Experience Manager Reviews

We have no reviews of Adobe Experience Manager yet.
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What are some alternatives?

When comparing Adobe Target and Adobe Experience Manager, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Progress Sitefinity - Sitefinity's web content management software is a marketing command center to drive growth for your business. Easily manage multi-site experiences deployed your way.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

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