Software Alternatives, Accelerators & Startups

Adobe Marketo Engage VS SendBroadcast.net

Compare Adobe Marketo Engage VS SendBroadcast.net and see what are their differences

Adobe Marketo Engage logo Adobe Marketo Engage

Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.

SendBroadcast.net logo SendBroadcast.net

Send Broadcast is an end-to-end email marketing software that helps you create, send, and analyze email campaigns. It is a modern, cloud-based platform that is easy to use and integrate with other tools.
Not present
  • SendBroadcast.net Subscriber dashboard
    Subscriber dashboard //
    2024-10-25

Send Broadcast is a comprehensive email marketing solution tailored for businesses of all sizes looking for flexibility, privacy, and control in their marketing strategies. This end-to-end platform simplifies the creation, sending, and analysis of email campaigns, providing all the tools needed for effective audience engagement and growth. Designed with ease of use in mind, Broadcast offers a modern, intuitive interface that streamlines every step of campaign management, from list building to automation.

Unlike many traditional platforms that charge based on subscriber count, Broadcast allows unlimited subscribers, campaigns, and automations for a fixed cost, making it an ideal choice for budget-conscious businesses. The platform is also self-hosted, ensuring users have complete control over their data, with strong GDPR compliance and privacy-focused features. Integration with email services like Amazon SES and Postmark offers additional flexibility, allowing users to bring their own email service to save on costs and scale seamlessly.

Broadcast's extensive API makes it compatible with other tools, enabling smooth integration with CRM systems, analytics platforms, and other essential marketing services.

SendBroadcast.net

$ Details
paid $198.0 / One-off
Platforms
Web
Release Date
2024 October
Startup details
Country
Canada
Founder(s)
Simon Chiu
Employees
1 - 9

Adobe Marketo Engage features and specs

  • Comprehensive Automation Tools
    Adobe Marketo Engage offers robust marketing automation tools that allow users to streamline and automate marketing campaigns, saving time and improving efficiency.
  • Advanced Analytics
    The platform provides advanced analytics and reporting capabilities, helping marketers understand campaign performance and make data-driven decisions.
  • Integration Capabilities
    Marketo integrates seamlessly with a wide range of other applications and platforms, allowing for a more cohesive marketing technology stack.
  • Scalability
    The platform is scalable to accommodate businesses of various sizes, making it a suitable option for both small businesses and large enterprises.
  • Engagement Platform
    The ability to engage across multiple channels (email, social, web) ensures marketers can reach their audiences effectively where they are most active.
  • Comprehensive Suite
    Marketo offers a broad range of marketing automation tools that cover email marketing, lead management, consumer marketing, customer base marketing, mobile marketing, and more.
  • Advanced Lead Management
    Marketo provides sophisticated lead scoring and nurturing capabilities, helping businesses effectively manage and convert leads throughout the sales funnel.
  • Analytics and Reporting
    The platform comes with robust analytics and reporting features, offering detailed insights into campaign performance, customer behavior, and ROI.

Possible disadvantages of Adobe Marketo Engage

  • Cost
    Adobe Marketo Engage can be expensive, particularly for smaller businesses or startups, due to its subscription and implementation costs.
  • Complexity
    The platform can have a steep learning curve for new users, requiring time and resource investment to fully understand and utilize its features.
  • Customization Limitations
    While Marketo offers many features, some users find limitations in customization, particularly in terms of tailoring certain functions to specific business needs.
  • Support and Customer Service
    Some users report that customer support can be slow or less responsive, which can be a drawback when encountering urgent issues.
  • User Interface
    Despite its functionality, the user interface can feel outdated and less intuitive compared to other modern marketing platforms.
  • Customer Support
    While Marketo offers customer support, some users have reported slow response times and resolution delays, which can be frustrating during critical campaigns.

SendBroadcast.net features and specs

  • Subscribers
    Unlimited
  • Broadcast campaigns
    Unlimited
  • Email sequences
    Unlimited
  • Transactional emails
    Unlimited
  • GDPR compliant
  • Privacy compliance
  • Installation
    Automatic

Analysis of Adobe Marketo Engage

Overall verdict

  • Overall, Adobe Marketo Engage is a highly reputable and effective marketing automation platform. It is particularly well-suited for medium to large enterprises that require advanced features and scalability. However, it may have a steeper learning curve and higher costs compared to some alternative solutions, making it potentially less ideal for smaller businesses or those with limited budgets.

Why this product is good

  • Adobe Marketo Engage is considered a robust marketing automation platform because it offers a comprehensive suite of tools for lead management, email marketing, and analytics. Its integration capabilities with other Adobe tools and various third-party applications make it a versatile solution for many marketing needs. Additionally, it provides a sophisticated set of features for campaign management, nurturing, and personalization, which are essential for businesses looking to automate and optimize their marketing efforts.

Recommended for

    Adobe Marketo Engage is recommended for medium to large businesses, marketing teams looking for a comprehensive and scalable marketing automation solution, and those already using other Adobe products seeking seamless integration capabilities. It is also suitable for companies that need advanced analytics and personalization options to enhance their marketing strategies.

Adobe Marketo Engage videos

Is Adobe Marketo Engage Right for You? An In Depth Overview

More videos:

  • Review - HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍
  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison
  • Review - Marketo: My Honest Review & User Experience | Is This the Best Marketing Automation Tool?
  • Review - HubSpot vs Marketo - Which One is Best for Marketing Automation
  • Demo - AI Marketo Review and Demo

SendBroadcast.net videos

No SendBroadcast.net videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Adobe Marketo Engage and SendBroadcast.net)
Email Marketing
93 93%
7% 7
Marketing Automation
100 100%
0% 0
Email Marketing Platforms
Self-hosted Email
0 0%
100% 100

Questions and Answers

As answered by people managing Adobe Marketo Engage and SendBroadcast.net.

Which are the primary technologies used for building your product?

SendBroadcast.net's answer:

Ruby on Rails, Ubuntu LTS

What makes your product unique?

SendBroadcast.net's answer:

Send Broadcast is a self-hosted email marketing and automation software, which means that you can have an unlimited subscribers and send unlimited email campaigns without the typical costs associated with other SAAS-based email software. You pair Send Broadcast with Amazon SES, Postmark, Mailgun, or any email service provider.

Why should a person choose your product over its competitors?

SendBroadcast.net's answer:

If you need to control your email marketing costs, then Send Broadcast can help. It has all the major features of existing email software at a fraction of the price. It features a modern user interface and easy-to-setup installation and upgrade process.

How would you describe your primary audience?

SendBroadcast.net's answer:

Send Broadcast is the perfect fit for small to medium sized businesses, as well as marketing agencies helping their clients with email marketing and automation.

What's the story behind your product?

SendBroadcast.net's answer:

Send Broadcast is built to serve the needs of businesses who wish to self-host their email infrastructure, and save money while doing so without sacrificing deliverability.

Having built email software before, the developers behind Send Broadcast understand the many nuances of what is needed to build high quality software that gets your email messages into the inboxes of your customers as well as the feature-set required for an application that does not sacrifice the functionality you need to be effective and fast in email marketing.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Adobe Marketo Engage and SendBroadcast.net

Adobe Marketo Engage Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

SendBroadcast.net Reviews

We have no reviews of SendBroadcast.net yet.
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Social recommendations and mentions

SendBroadcast.net might be a bit more popular than Adobe Marketo Engage. We know about 1 link to it since March 2021 and only 1 link to Adobe Marketo Engage. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Adobe Marketo Engage mentions (1)

  • Marketing Automation Tools For Business
    Marketo is a platform for marketing automation that provides a number of tools to assist companies in developing and managing their marketing campaigns. Lead management, email marketing, landing pages, and social media marketing capabilities are all included in the platform. In order to assist firms in gauging the success of their marketing initiatives, Marketo also provides sophisticated analytics and reporting... Source: almost 2 years ago

SendBroadcast.net mentions (1)

  • Ask HN: What are you working on? (May 2025)
    I have been working on Broadcast (https://sendbroadcast.net). It’s an email marketing tool, self-hosted, for use with existing ESPs like Postmark, Mailgun, Amazon SES, etc. Been working on this since September 2024, and have been consistently hacking away at it weekly. Been making updates weekly: https://sendbroadcast.net/changelog. - Source: Hacker News / 6 days ago

What are some alternatives?

When comparing Adobe Marketo Engage and SendBroadcast.net, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

ConvertKit - Email marketing software for online creators. We help you earn a living online through an intuitive email marketing automation tool.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Pardot - Salesforce B2B marketing automation

EmailOctopus - Email marketing for less, via Amazon SES