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Adobe Campaign VS Blueshift

Compare Adobe Campaign VS Blueshift and see what are their differences

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Adobe Campaign logo Adobe Campaign

Adobe Campaign provides campaign, offer, and personalization management capabilities.

Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data
  • Adobe Campaign Landing page
    Landing page //
    2021-09-16
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

Adobe Campaign features and specs

No features have been listed yet.

Blueshift features and specs

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Adobe Campaign videos

+ Add

How to Use Adobe Campaign and Hootsuite

More videos:

Blueshift videos

+ Add

A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Category Popularity

0-100% (relative to Adobe Campaign and Blueshift)

Adobe Campaign

Blueshift

Marketing Automation
89 89%
Marketing Automation
11% 11
Email Marketing
83 83%
Email Marketing
17% 17
Email Marketing Platforms
90 90%
Email Marketing Platforms
10% 10
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

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What are some alternatives?

When comparing Adobe Campaign and Blueshift, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.

Iterable - Highly-personalized, mobile-optimized email marketing

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

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