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Grade My Ads - Score your Facebook ads + improve them, in seconds.
YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.
Scalify - Helping Businesses Maximize Ad Profits
Polr - An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.
AdEspresso - Optimize your Facebook Ads Easily, Like Morning Coffee
Ow.ly - Shorten links, measure traffic, and demonstrate social ROI right inside the Hootsuite dashboard.