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AdBasis VS Adobe Target

Compare AdBasis VS Adobe Target and see what are their differences

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AdBasis logo AdBasis

A/B and multivariate ad testing software

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • AdBasis Landing page
    Landing page //
    2023-09-14
  • Adobe Target Landing page
    Landing page //
    2022-03-14

AdBasis videos

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Adobe Target videos

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Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to AdBasis and Adobe Target)

AdBasis

Adobe Target

Website Testing
100 100%
Website Testing
0% 0
A/B Testing
15 15%
A/B Testing
85% 85
Conversion Optimization
23 23%
Conversion Optimization
77% 77
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare AdBasis and Adobe Target

AdBasis Reviews

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Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing AdBasis and Adobe Target, you can also consider the following products

SiteGainer - SiteGainer is an A/B testing and conversion optimization platform.

Optimizely - A/B testing you'll actually use.

invesp Pii Testing Engine - invesp Pii testing engine offers A/B testing solution for site optimization.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Lander - Lander is a powerful online tool to create Landing Pages.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

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