Software Alternatives & Reviews

Ad Layer VS GumGum

Compare Ad Layer VS GumGum and see what are their differences

Ad Layer logo Ad Layer

Ad Layer is a creative management platform (CMP) that gives designers a way to easy create thousands of ads without worrying about the technical part.

GumGum logo GumGum

GumGum is an in-image advertising platform for publishers, marketers, agencies and brands.
  • Ad Layer Landing page
    Landing page //
    2020-09-08

Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge.

Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages.

Doing all these by hand takes time, trust us, we used to do this.

So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but the system more or less fills in the content where you want it based on your design of choice. This is what everyone calls a Creative management platform if you like buzzwords or a banner builder if you prefer things easy and simple.

  • GumGum Landing page
    Landing page //
    2023-09-22

Category Popularity

0-100% (relative to Ad Layer and GumGum)
Advertising
35 35%
65% 65
Design Tools
29 29%
71% 71
Graphic Design Software
31 31%
69% 69
Video Creator
100 100%
0% 0

Questions and Answers

As answered by people managing Ad Layer and GumGum.

What makes your product unique?

Ad Layer's answer

Ad layer can either be used as a tool to create digital assets (video, html5, social ads) and export them to be stand-alone which is perfect for creative agencies, or Ad Layer can connect to Meta, google, DOOH signs to be used as a dynamic platform.

Why should a person choose your product over its competitors?

Ad Layer's answer

Our support team is all experts and can be used as support but also as your co-pilot through production assignments or full DCO setups in Google platforms. Ad Layer also scales well, from a 10-man agency to a global direct client both in products also with our unique pricing model.

How would you describe your primary audience?

Ad Layer's answer

Creative agencies with a need to create lots of digital assets, local companies that need control over their advertising, media agencies that need a team to handle DCO setups for lots of clients (or set it up themselves), and finally big global clients that have strict rules about design and messaging.

What's the story behind your product?

Ad Layer's answer

We used to build banners by hand and did a lot of setup for different DCO ad-serving platforms. But we figured out that making banners are boring so we built a platform to handle that for us, and here we are selling it to everyone else.

Which are the primary technologies used for building your product?

Ad Layer's answer

Ad Layer is a SAAS system with APIs to a lot of different systems that solve tasks we can not do and help our client use their own unique setup and tech stack.

Who are some of the biggest customers of your product?

Ad Layer's answer

  • Pernod Ricard
  • Volvo
  • DDB
  • McDonald's
  • Omnicom group

User comments

Share your experience with using Ad Layer and GumGum. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, GumGum seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ad Layer mentions (0)

We have not tracked any mentions of Ad Layer yet. Tracking of Ad Layer recommendations started around Mar 2021.

GumGum mentions (2)

  • Gmetrix Speed, seems to be pointing to GumGum?? ANY HELP PLEASE
    I go to gumgum.com and it seems to be for ads. I had Google AdSense for a short period of time, now MediaVIne. Source: 11 months ago
  • When was the last time you saw a pharmaceutical company pushing so hard for you to participate in a drug trial?
    The broad ad campaign, super powered by https://gumgum.com/, is the most surreal aspect of all of this. Even if I was pro-pharma before, I would be dead set against it for this reason alone. Source: almost 3 years ago

What are some alternatives?

When comparing Ad Layer and GumGum, you can also consider the following products

BannerFlow - HTML5 display ad production platform

InSkin Media - InSkin offers multi-screen, rich-media display advertising solutions.

Creatopy - Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.

Yieldbot - Yieldbot captures and organizes web publisher intents and makes them available for advertisers to match offers and ads with the content.

Bannerwise - We empower marketing teams to unlock the full potential of digital advertising by simplifying and automating digital ad production.

Bannerify for Figma - Animate and export HTML banners from Figma in seconds.