Software Alternatives, Accelerators & Startups

Ad Layer VS Google Ad Manager

Compare Ad Layer VS Google Ad Manager and see what are their differences

Ad Layer logo Ad Layer

Ad Layer is a creative management platform (CMP) that gives designers a way to easy create thousands of ads without worrying about the technical part.

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • Ad Layer Landing page
    Landing page //
    2020-09-08

Ad Layer is basically an online tool where your designers can build ads and change the content without any coding knowledge.

Sometimes it might be just one ad, but often it’s twenty different formats or sometimes even hundreds of ads in thirty different formats and ten languages.

Doing all these by hand takes time, trust us, we used to do this.

So we created Ad Layer to do this for you. Not completely automatically as we don’t trust AI enough to let it design according to your brand book, but the system more or less fills in the content where you want it based on your design of choice. This is what everyone calls a Creative management platform if you like buzzwords or a banner builder if you prefer things easy and simple.

  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

Ad Layer videos

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Google Ad Manager videos

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to Ad Layer and Google Ad Manager)
Design Tools
100 100%
0% 0
Ad Networks
0 0%
100% 100
Advertising
5 5%
95% 95
Graphic Design Software
100 100%
0% 0

Questions and Answers

As answered by people managing Ad Layer and Google Ad Manager.

What makes your product unique?

Ad Layer's answer

Ad layer can either be used as a tool to create digital assets (video, html5, social ads) and export them to be stand-alone which is perfect for creative agencies, or Ad Layer can connect to Meta, google, DOOH signs to be used as a dynamic platform.

Why should a person choose your product over its competitors?

Ad Layer's answer

Our support team is all experts and can be used as support but also as your co-pilot through production assignments or full DCO setups in Google platforms. Ad Layer also scales well, from a 10-man agency to a global direct client both in products also with our unique pricing model.

How would you describe your primary audience?

Ad Layer's answer

Creative agencies with a need to create lots of digital assets, local companies that need control over their advertising, media agencies that need a team to handle DCO setups for lots of clients (or set it up themselves), and finally big global clients that have strict rules about design and messaging.

What's the story behind your product?

Ad Layer's answer

We used to build banners by hand and did a lot of setup for different DCO ad-serving platforms. But we figured out that making banners are boring so we built a platform to handle that for us, and here we are selling it to everyone else.

Which are the primary technologies used for building your product?

Ad Layer's answer

Ad Layer is a SAAS system with APIs to a lot of different systems that solve tasks we can not do and help our client use their own unique setup and tech stack.

Who are some of the biggest customers of your product?

Ad Layer's answer

  • Pernod Ricard
  • Volvo
  • DDB
  • McDonald's
  • Omnicom group

User comments

Share your experience with using Ad Layer and Google Ad Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Google Ad Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ad Layer mentions (0)

We have not tracked any mentions of Ad Layer yet. Tracking of Ad Layer recommendations started around Mar 2021.

Google Ad Manager mentions (3)

  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 2 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 3 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 3 years ago

What are some alternatives?

When comparing Ad Layer and Google Ad Manager, you can also consider the following products

BannerFlow - HTML5 display ad production platform

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Creatopy - Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Celtra - Leading creative technology for data-driven brand display advertising across all screens.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.