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ActivePrime VS Lexer Customer Data Platform

Compare ActivePrime VS Lexer Customer Data Platform and see what are their differences

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ActivePrime logo ActivePrime

ActivePrime platforms provide data enrichment solutions for CRM systems.

Lexer Customer Data Platform logo Lexer Customer Data Platform

Lexer combines Human Data and simple software to power genuine engagement with your customers, prospects and colleagues.
  • ActivePrime Landing page
    Landing page //
    2023-10-08
  • Lexer Customer Data Platform Landing page
    Landing page //
    2023-09-25

ActivePrime

Website
activeprime.com
Pricing URL
Official ActivePrime Pricing
Release Date
-
Edit details

Lexer Customer Data Platform

Website
lexer.io
Pricing URL
-
Release Date
2010 January
Startup details
Country
Australia
State
Victoria
City
Saint Kilda
Founder(s)
Aaron Wallis
Employees
50 - 99
Edit details

ActivePrime features and specs

  • Data Quality Improvement
    ActivePrime provides tools and solutions to enhance the quality of CRM data, ensuring accuracy and reliability which is vital for decision-making and customer relationships.
  • Duplicate Management
    The platform offers effective duplicate detection and management features, helping businesses to maintain clean and efficient data records.
  • User-Friendly Interface
    ActivePrime is designed with a user-friendly interface that is easy to navigate, reducing the learning curve and increasing user adoption.
  • Integration Capabilities
    It integrates well with major CRM systems like Salesforce, which helps organizations leverage their existing data management platforms without disruptions.
  • Real-Time Data Processing
    The platform supports real-time data processing, allowing businesses to immediately benefit from data quality improvements and insights.

Possible disadvantages of ActivePrime

  • Cost
    ActivePrime solutions can be expensive, especially for small businesses or startups with limited budgets.
  • Complexity for Small Enterprises
    While powerful, the comprehensive features of ActivePrime might be overly complex for smaller enterprises that do not require extensive data management solutions.
  • Dependency on CRM
    The effectiveness of ActivePrime is largely dependent on the underlying CRM system in use, which might limit functionality if the CRM is not properly set up.
  • Customization Needs
    Users might require significant customization to fully utilize the platform, which can be time-consuming and may require additional expertise.
  • Support and Resources
    Some users may find the available support and resources insufficient, which can be a barrier to effectively resolving issues or learning the system.

Lexer Customer Data Platform features and specs

No features have been listed yet.

Category Popularity

0-100% (relative to ActivePrime and Lexer Customer Data Platform)

ActivePrime

Lexer Customer Data Platform

Customer Data Enrichment
66 66%
Customer Data Enrichment
34% 34
AI
69 69%
AI
31% 31
Marketing Automation
63 63%
Marketing Automation
37% 37
Lead Generation
100 100%
Lead Generation
0% 0

User comments

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What are some alternatives?

When comparing ActivePrime and Lexer Customer Data Platform, you can also consider the following products

Demografy - Demografy is a SaaS platform that uses AI to predict customer demographics from names. It provides full coverage, accuracy estimate before purchase and work with even masked names enabling privacy and GDPR-compliance.

Salesforce Data.com - Data.com provides company profiles and contact information across millions of businesses worldwide.

YesData - YesData offers data cleansing and enrichment solutions.

MailGet Enricher - MailGet Enricher is a lead enrichment software which transforms any email address into complete person’s profile.

Verato - Verato provides SaaS solutions to update, clean, and connect customer identity in a whole new way.

Acquire LeadMATCH - Acquiro LeadMATCH is a data enrichment tool that reconstructs bad contact data.

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