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AB Tasty VS Google Custom Search

Compare AB Tasty VS Google Custom Search and see what are their differences

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Contents:
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  3. » Reviews
  4. » Alternatives

AB Tasty logo AB Tasty

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Google Custom Search logo Google Custom Search

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites.
  • AB Tasty Landing page
    Landing page //
    2023-07-26
  • Google Custom Search Landing page
    Landing page //
    2023-05-10

AB Tasty

Website
abtasty.com
Pricing URL
Official AB Tasty Pricing
Release Date
2009 January
Startup details
Country
France
State
Ile-de-France
City
Paris
Founder(s)
Alix Sagazan
Employees
100 - 249
Edit details

Google Custom Search

Website
developers.google.com
Pricing URL
-
Release Date
-
Edit details

AB Tasty features and specs

  • Comprehensive Testing Options
    AB Tasty provides a wide range of testing capabilities, including A/B tests, multivariate tests, and split URL tests. This flexibility allows for robust experimentation on various aspects of a website or app.
  • User-Friendly Interface
    The platform offers an intuitive, drag-and-drop user interface, making it accessible for marketers and product managers without requiring deep technical skills.
  • Personalization Features
    AB Tasty includes advanced personalization options that allow users to deliver customized experiences based on user behavior, location, and other criteria, enhancing customer engagement.
  • Real-Time Reporting
    The tool provides real-time analytics and reporting, allowing users to quickly assess the performance of their tests and make informed decisions.
  • Integrations
    AB Tasty integrates seamlessly with various third-party platforms, including Google Analytics, Salesforce, and Shopify, providing expanded functionality.

Possible disadvantages of AB Tasty

  • Cost
    AB Tasty can be relatively expensive for small businesses or startups, with pricing that may not be justifiable for organizations with limited budgets.
  • Learning Curve
    Despite its user-friendly design, AB Tasty has a range of advanced features that may require a significant time investment to master fully.
  • Customer Support
    Some users have reported that customer support responses can be slow or less helpful than expected, which can be an issue during critical testing phases.
  • Limited Free Trial
    The free trial period may be insufficient for some users to fully explore and evaluate the platform’s capabilities before making a purchasing decision.
  • Reporting Depth
    Although the platform provides real-time reporting, some users have noted that the depth and customization of reporting features could be improved to offer more granular insights.

Google Custom Search features and specs

  • Ease of Integration
    Google Custom Search is straightforward to integrate into websites and applications, offering a user-friendly setup process with comprehensive documentation and support.
  • Advanced Search Capabilities
    It leverages Google's powerful search algorithms, providing fast, accurate, and relevant search results, benefiting from features like synonyms and advanced language understanding.
  • Customization Options
    Users can customize the search experience to match their website's look and feel, including adjusting the search box, results display, and controlling which sites are indexed.
  • Cost-Effective
    Offers a free tier with sufficient features for small to medium websites and relatively affordable paid plans for larger sites and custom needs.
  • Monetization via AdSense
    Integrates with Google AdSense, allowing website owners to generate revenue through ads displayed alongside search results.
  • Automatic Updates
    Automatically updates search indices, ensuring that the search results are always current without requiring manual input or intervention.

Possible disadvantages of Google Custom Search

  • Ad Inclusions in Free Tier
    The free version of Google Custom Search includes ads in the search results, which might be undesirable for some websites or users.
  • Limited Customization in Free Version
    The free tier has limited customization options compared to the paid versions, which might restrict certain advanced features or modifications.
  • Dependency on Google’s Ecosystem
    Relying on Google Custom Search means relying on Google’s ecosystem, which could be a risk if there are future policy changes or if the service is discontinued.
  • Data Privacy Concerns
    Some organizations might have concerns about data privacy and control, as the search data is processed and stored by Google.
  • Keyword Restrictions
    Certain keywords and search terms might be restricted or censored, limiting the scope of searchable content based on Google's policies.
  • Cost for Advanced Features
    Access to advanced features and higher query limits requires a paid subscription, which could be a significant expense for large-scale or heavily trafficked websites.

Analysis of Google Custom Search

Overall verdict

  • Google Custom Search is considered to be a robust and effective tool for individuals or organizations needing a customizable search solution. Its ability to integrate with various platforms and provide analytics makes it a valuable asset for managing and enhancing user search experiences.

Why this product is good

  • Google Custom Search allows users to create a tailored search experience by focusing on specific websites or sections of websites, providing control over search results and prioritizing content that's most relevant to their audience.

Recommended for

  • Website owners looking to improve site search functionality
  • Developers needing to integrate precise search capabilities into applications
  • Businesses and educational institutions aiming for targeted content discovery
  • Content creators wanting to highlight specific resources in searches

AB Tasty videos

+ Add

Discover AB Tasty with Rémi, CEO

More videos:

  • Review - AB Tasty Talks Boosting Conversion by Understanding the Customer Journey

Google Custom Search videos

+ Add

Create a Google Custom Search Engine To Monetize Your Site

Category Popularity

0-100% (relative to AB Tasty and Google Custom Search)

AB Tasty

Google Custom Search

A/B Testing
100 100%
A/B Testing
0% 0
Custom Search Engine
0 0%
Custom Search Engine
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Search Engine
0 0%
Search Engine
100% 100

User comments

Share your experience with using AB Tasty and Google Custom Search. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare AB Tasty and Google Custom Search

AB Tasty Reviews

15 Best A/B Testing Tools And Software (2021 List)
AB Tasty is one of the best A/B testing software recommended for folks looking for an AI-powered gem to increase conversions and leads to their digital assets. A robust tool with great functionality. You will like its built-in widget library that most A/B testing software lacks.
Source: www.einsstark.tech
18 Top A/B Testing Tools Reviewed by CRO Experts
AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities. Using AB Tasty’s visual editor, you are able to quickly put together variants and tests and receive real-time reports with confidence levels on your goals.
Source: conversionxl.com

Google Custom Search Reviews

We have no reviews of Google Custom Search yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Google Custom Search seems to be more popular. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AB Tasty mentions (0)

We have not tracked any mentions of AB Tasty yet. Tracking of AB Tasty recommendations started around Mar 2021.

Google Custom Search mentions (7)

  • Creating your own federated microblog
    Google offers Programmable Search Engine [0], a service where you can create site-specific search box. That's probably good enough for most small personal websites. [0] https://developers.google.com/custom-search/. - Source: Hacker News / about 1 month ago
  • Is there a way to search keywords faster?
    Google's programmable search engine comes to mind: https://developers.google.com/custom-search/. Source: over 2 years ago
  • How important are Google search operators/ Google dorks compared to other tools?
    Dorking is not only a very useful technique to find not-indexed results and unvoluntarly exposed content, it it also helps to improve beginner's analyst mindset. You can take it as an introduction to basic query language. What I can strongly suggest is to test your skills by creating your own google custom search engine (https://developers.google.com/custom-search/) that will faciltate your onlime search by... Source: over 2 years ago
  • Brave Search passes 2.5B queries in its first year
    It looks like is targeted towards website owners and not the general public. https://developers.google.com/custom-search. - Source: Hacker News / almost 3 years ago
  • Google-clone - Google Search Clone Built Using React/Next js And Tailwind CSS
    A functional replica of Google's search page, you can use it for searches. Styled with Tailwind CSS to Rapidly build and look as close as possible to current google search page, the search results are pulled using Googles Programmable Search Engine and it was build using Next.js the react framework. - Source: dev.to / about 3 years ago
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What are some alternatives?

When comparing AB Tasty and Google Custom Search, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Algolia - Algolia's Search API makes it easy to deliver a great search experience in your apps & websites. Algolia Search provides hosted full-text, numerical, faceted and geolocalized search.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Site Search 360 - Site Search 360 enhances and improves your built-in CMS or product search with autocompletion, semantic search, filters, facets, detailed analytics, and a whole lot of customization options.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

ElasticSearch - Elasticsearch is an open source, distributed, RESTful search engine.

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