what makes a good graphic design portfolio?

1

GoodBrief

Work/Portfolio – Basics• do not overload your portfolio with too much of one type of client, application/use (brochure, signage, packaging, etc.), or style – showing a hiring manager your ability to adapt to the needs of different types of clients and projects is a key in getting hired• avoid rebranding existing companies, especially large, household name entities• thumbnails tend to work best when they are filled with a color other than the site’s background color – for example, a thumbnail showing a logo on a white background will blend into a site with a white background, making it feel like it’s floating rather than being part of the grid used to display the thumbnails• for branding projects, avoid designing an icon for a logo first, then building a name around it – for example, combining an image of a bear with an image of a mug in a visually clever way and naming the business “Bear Coffee” – to an experienced designer, it is obvious that the solution came before the problem, which is not how real world projects work• use sites like https://dailylogochallenge.com, https://goodbrief.io, https://www.briefbox.me, and https://fakeclients.com to develop projects for fictional clients (more on which types of clients and pieces to include is in the next section)• each project should include short text explaining the client as well as the different applications/use created for the project. If the client is real, find ways to mention this in the text – “Branding and direct mail campaign created for Higgins Movers, a moving company that has served the Seattle region for thirty years”• do not link to external websites – keep visitors on your site – if they want to verify a real world client project, they can search on their own.

#Design Tools #Logo Maker #Education 56 social mentions

2

FakeClients

Work/Portfolio – Basics• do not overload your portfolio with too much of one type of client, application/use (brochure, signage, packaging, etc.), or style – showing a hiring manager your ability to adapt to the needs of different types of clients and projects is a key in getting hired• avoid rebranding existing companies, especially large, household name entities• thumbnails tend to work best when they are filled with a color other than the site’s background color – for example, a thumbnail showing a logo on a white background will blend into a site with a white background, making it feel like it’s floating rather than being part of the grid used to display the thumbnails• for branding projects, avoid designing an icon for a logo first, then building a name around it – for example, combining an image of a bear with an image of a mug in a visually clever way and naming the business “Bear Coffee” – to an experienced designer, it is obvious that the solution came before the problem, which is not how real world projects work• use sites like https://dailylogochallenge.com, https://goodbrief.io, https://www.briefbox.me, and https://fakeclients.com to develop projects for fictional clients (more on which types of clients and pieces to include is in the next section)• each project should include short text explaining the client as well as the different applications/use created for the project. If the client is real, find ways to mention this in the text – “Branding and direct mail campaign created for Higgins Movers, a moving company that has served the Seattle region for thirty years”• do not link to external websites – keep visitors on your site – if they want to verify a real world client project, they can search on their own.

#Logo Maker #Design Tools #Online Logo Maker 10 social mentions