Using Image Recognition Powered Visually Similar Recommendations To Improve Relevance

1

Vue.ai Personalization Engine

How plausible is the idea of a store where a customer walks in and discovers a collection of products that speak to them? After all, millions of people walk into a store every day, both literally and figuratively, considering offline and online. The online format has always held this promise. Instead, shoppers are increasingly bouncing off online fashion stores, pulled across multiple sites, apps, social channels with very limited focus or loyalty on brand. A quick login, click of a few products on the homepage or category page, a scan of some collections and logout. While so much of the conversation around personalization has been focused on revenue growth and conversion, very little has focused on relevance and meaning. The path to growth in this highly overcrowded online fashion market is relevance, not just targeting. As a fashion retailer, here are some question.

#eCommerce Tools #Personalization #Website Personalization 9 social mentions

2

product recommendation engine

The journey of understanding customer intent begins with the first click. For instance, a black cocktail dress could, in some sense, convey that the buyer is looking for an item for a specific occasion, with a specific length, colour, pattern or style. Integrating Visually Similar product recommendations (product recommendation engine)on the product page instantly opens up all possible black dresses a shopper can wear to their cocktail event.

#Personalized Recommendation #Personalized Recommendations #Recommendation Engines 4 social mentions