Tiger-backed email startup Superhuman has laid off 22% of its staff

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Simplify / Gmail

#Email #Email Clients #Calendar 2 social mentions

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Spark Mail

Readdle's Spark[1] has been my Inbox replacement since Google killed it. It has pin/snooze functionality and a similar concept of grouping emails by category and letting you easily mass mark-as-read. Plus, you can connect multiple email accounts rather than just being limited to your Gmail account. It's also nice because you can have a "team"; my wife and I use it to share important messages and help each other draft or review emails. They have really nice apps for Mac and iOS, too. [1]: https://sparkmailapp.com/.

#Email #Email Clients #Calendar 30 social mentions

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Superhuman

People from marketing must be having a field day. Look at: https://superhuman.com It's marketed like a car, not like utility product. Cars are sold aspirationally. They make commercials with the Saab car driving on the desert, and then the Saab jet flying above, to make you 'feel like a fighter pilot'. Features and functions are there just to support that. Nothing detailed about the actual <i>features</i> of Superhuman, just 'how it establishes your status'. People in thriving communities are always looking to surround themselves with status markers and signals. This is a big part of what they are selling. America is also good at productivity. I'm doubtful the features could not be duplicated, and if they were, unit cost of software being what it is - it should be commoditized. Remember that email itself - is just a wonderful, world changing, magical thing. Imagine nobody have it, or SMS etc. ! We live in a hyper competitive world, someone would feasibly absorb aspects and just make a better product, even if it wasn't particularly noticed by others. Someone gave examples of FB copying 'stories' etc. From other sources, those are slightly different examples, related to critical masses and network effects. Though email is a network - email clients are generally 'standalone' - not network effect features. Superhuman is a case study for sure, but in a lot of things people might not realize.

#Email #Email Clients #Email Marketing 23 social mentions