Why Figma Wins

1

Figma

Figma’s compounding growth is not only due to product market fit, but is also driven by the alignment between their product and distribution. There are limits to Figma’s success if it remains only valued and spread within companies. In order to break through that asymptote, Figma must build a global network effect across the ecosystem. Figma’s value to new users should compound as Figma’s adoption grows, even for solo users outside of organizations. Figma has begun making its bets on how it will become a platform—namely centered around communities and plugins. While it’s still early, these bets can be unpacked and understood.

#Design Tools #Prototyping #Design Collaboration 101 social mentions

2

Sketch

Companies like Sketch have shown the importance of a robust plugin ecosystem (and of course, Adobe before them has a long track record of encouraging plugins). It’s impossible for a single company to build all the features and tools needed by each user. Platforms are needed most when the diversity and scale of use cases is larger than can be built—or often even understood—by the company. Sketch’s plugins allow the value to Sketch customers to grow at a faster pace than Sketch can ship new features. Figma will also likely stay focused on a generalized and core set of features, leaving a huge surface area of user workflows for plugins to address.

#Vector Graphic Editor #Image Editing #UI 3 social mentions

3

Invision

#Prototyping #Design Collaboration #Wireframing 3 social mentions