How Not To Mess Up With Personalized Emails

1

MJML

For example, Mailjet created its own template language as well as an email framework, MJML. You can build independent templates and send them with any provider without a need to stick to Mailjet. MJML is the most popular responsive framework, which uses custom tags. On GitHub, you will find several comprehensive tutorials on building personalized emails including abandoned cart and e-receipt.

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2

Handlebars

As for template languages, Handlebars and Jade are among the most popular ones.

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