Raising Prices is Hard

1

Backblaze

Every time a person leaves Backblaze we send one final email thanking them for their time with us, wishing them well, and asking if they have any feedback. Those emails go directly into our ticketing system where I read all of them every month to get a picture of why people are leaving Backblaze. Sometimes they are reasons we cannot address, but if we can, they go on our roadmap. After the price increase we’ve seen about a 30 percent increase in people saying that they are leaving for billing reasons. It makes sense that more people are citing the price increase as they leave Backblaze, but we’ve had a lot of positive feedback as well from the issues we addressed in versions 5.0 and 6.0.

#Backup And Disaster Recovery #Cloud Storage #Monitoring Tools 41 social mentions

2

CrashPlan

Early that morning news broke that our main competitor, Crashplan, was leaving the consumer backup space. You may be saying: Wait a minute, a main competitor is leaving the market and you have a mechanism to increase your prices in place — that sounds like the perfect day to raise prices! Nope. Another one of our values, is to be fair and good. Raising prices on a day when consumers found out that there were fewer choices in the market felt predatory and ultimately gross. Once we saw the news, we got in a room, quickly decided that we couldn’t raise prices for at least 6 months, and instead we would write a quick blog post inviting orphaned customers to give us a try.

#Backup And Disaster Recovery #Cloud Storage #Monitoring Tools