Top 12 Open-Source Alternatives to Google Tag Manager

Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

3 mentions

Post a review

Add video

Visit website Status Page

Verify Google Tag Manager Edit

Product categories

Analytics Automation Behavioral Insights Big Data Analytics Big Data Tools Business Intelligence Crash Reporting Mobile Analytics Open Source Privacy User Analytics Web Analytics

Summary

The top open-source alternatives to Google Tag Manager are Mixpanel, Matomo, and RudderStack. One of the criteria for ordering this list is the number of mentions that products have on reliable external sources. You can suggest additional sources through the form here.

Mixpanel Landing Page
1

Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.
Pricing:
- Open Source
#Web Analytics #Analytics #User Analytics 22 social mentions
Matomo Landing Page
2

Matomo

Matomo is an open-source web analytics platform
Pricing:
- Open Source
#Analytics #Web Analytics #Mobile Analytics 82 social mentions
RudderStack Landing Page
3

RudderStack

Open-Source Customer Data Platform
Pricing:
- Open Source
#Data Integration #Web Analytics #Business Intelligence 22 social mentions
mParticle Landing Page
4

mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.
Pricing:
- Open Source
#Customer Data Platform #Customer Data Integration #Customer Data Enrichment 2 social mentions
Open Web Analytics Landing Page
5

Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
Pricing:
- Open Source
#Analytics #Web Analytics #Mobile Analytics
Plausible.io Landing Page
6

Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
Pricing:
- Open Source
- Paid
- Free Trial
- $9.0 / Monthly (10,000 pageviews)
#Web Analytics #Analytics #Privacy 189 social mentions
Astronomer Landing Page
7

Astronomer

Capture every user event and route them anywhere. Automatically
Pricing:
- Open Source
#Workflow Automation #Automation #Workflows 4 social mentions
Fathom Analytics Landing Page
8

Fathom Analytics

Simple, trustworthy website analytics (finally)
Pricing:
- Open Source
- $14.0 / Monthly (100,000 Pageviews)
#Open Source #Analytics #Privacy 58 social mentions
PostHog Landing Page
9

PostHog

Open source product analytics on your infrastructure.
Pricing:
- Open Source
#Analytics #User Analytics #User Engagement 46 social mentions
Countly Landing Page
10

Countly

Product Analytics and Innovation. Build better customer journeys.
Pricing:
- Open Source
- Freemium
- Free Trial
#Analytics #Product Analytics #Mobile Analytics 6 social mentions
Swetrix Landing Page
11

Swetrix

Ultimate open-source analytics to satisfy all your needs.
Pricing:
- Open Source
- Paid
- Free Trial
- $5.0 / Monthly (10000 events per month, up to 50 websites)
#Analytics #Web Analytics #Website Analytics 17 social mentions
Snowplow Landing Page
12

Snowplow

Snowplow is an enterprise-strength event analytics platform.
Pricing:
- Open Source
#Analytics #Web Analytics #Mobile Analytics 10 social mentions