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App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.
App Launch Checklist - Planning tool for launching your app successfully
Sensor Tower - Sensor Tower is a platform for app store optimization and app industry intelligence.
ASO Tools by AppFollow - Tools for App Store Optimization in App Store & Google Play
AppStor.io - Free useful tools and services for App Store developers / marketing managers and owners.
ConversionChecklist.org - A 41 point checklist to make your website convert better