Software Alternatives, Accelerators & Startups

SuprSend VS Marketo

Compare SuprSend VS Marketo and see what are their differences

SuprSend logo SuprSend

Single Notification API for Every Channel (SMS, Slack, Whatsapp, Email, SMS, Push, App Inbox)

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • SuprSend Landing page
    Landing page //
    2023-01-13

SuprSend provides scalable notification infrastructure to trigger workflow-based transactional notifications, run CRONs, and engagement campaigns.

  • Dynamic Template Management with version control
  • Batching and Digesting Notifications
  • Preference Management
  • Channel & Vendor Fallback Mechanisms
  • Brand Management
  • Real-time visibility with webhooks support
  • Audit and Logs
  • SMS, Slack, Whatsapp, Email, SMS, Push, App Inbox Support

Try for free: https://app.suprsend.com/en/signup/

Built for: # Startups (0-1) # Scaling Startups with Infra needs # B2B2C, B2B & B2C Companies # Enterprises. Send workflow-triggered notifications via single API integration to multiple channels.

How do you trigger communications on SuprSend notification system?

You can trigger communications in one of two ways: Send events to SuprSend from your frontend clients (android app, website, etc) via SuprSend Client SDK, and create a Workflow on SuprSend platform to trigger communication on an event.

Create workflow and trigger communication from your backend using an omnichannel HTTPS API method, or use our Backend SDK.

All the other components (like vendors, templates, optimization, scaling, etc.) are created and managed on the SuprSend platform.

  • Marketo Landing page
    Landing page //
    2023-07-17

SuprSend features and specs

  • Batching & Digests (Fallback Mechanism): Yes
  • Channel & Vendor Smart Routing: Yes
  • Preferences Management (Multiple Levels): Yes
  • Brand Management (Dynamic Customisation): Yes
  • Webhooks based real-time analytics: Yes
  • App Inbox Management: Yes
  • Channels (SMS, Slack, Email, Push, Whatsapp): Yes

Marketo features and specs

No features have been listed yet.

SuprSend videos

Introducing SuprSend: Single Notification API Infrastructure

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to SuprSend and Marketo)
Developer Tools
100 100%
0% 0
Email Marketing
0 0%
100% 100
Notifications And Alerting
Marketing Automation
0 0%
100% 100

Questions and Answers

As answered by people managing SuprSend and Marketo.

What makes your product unique?

SuprSend's answer

Single API to deliver all product notifications with multiple channels. It makes the Dev's and PMs life easier by just calling the API and getting the work done.

Why should a person choose your product over its competitors?

SuprSend's answer

SuprSend notification infrastructure API offers discounted startups package. Moreover we have a user churn rate of less than 1%, signalling our robust product and customer support.

How would you describe your primary audience?

SuprSend's answer

Dev teams who wants an abstraction for their current hassle around notification. Product teams who want to have visibility and control over notification logic and workflows.

What's the story behind your product?

SuprSend's answer

The founders worked in companies at CTO, CPO level positions, saw a constant and recurring need to revamp notification engines, or maintain it. That led to an idea to create a notification infrastructure as a service platform for product notifications.

Which are the primary technologies used for building your product?

SuprSend's answer

Front End: React, Java, Flutter, Angular Backend: Python, Go, Node, JS, Nextjs ++

We are constantly rolling out support for newer tech stacks.

User comments

Share your experience with using SuprSend and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare SuprSend and Marketo

SuprSend Reviews

  1. Good notification service API for templating, workflow triggers, and managing providers

    SuprSend is a good tool for steamlining complete notification system, Using it for templating across push, app inbox and emails. Provides good observability and built in retrying mechanisms.

    👍 Pros:    Templates are great|Workflow support|Drag and drop email builder|Inapp inbox|Full transaction observability|Api & webhooks

6 Best Notification Infrastructure for Modern Applications
SuprSend is the next infrastructure on the list that skillfully manages product notifications across different channels. Offering a single API for all the channels, it is equipped with an intuitive dashboard that enables the developers to send cross-channel notifications to the end users and scale with the requirements.
Source: geekflare.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing SuprSend and Marketo, you can also consider the following products

Knock App - Power your product notifications with Segment and Hightouch.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MagicBell - Your app needs a notification inbox – with real-time sync, web & mobile push, and a UI that matches your brand.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Novu - The ultimate library for managing multi-channel transactional notifications with a single API.

Pardot - Salesforce B2B marketing automation