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Aprimo Plan & Spend VS Measured.com

Compare Aprimo Plan & Spend VS Measured.com and see what are their differences

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Aprimo Plan & Spend logo Aprimo Plan & Spend

Dramatically improve your marketing budget management software with Aprimo Plan & Spend—marketing performance management software made especially for marketers.

Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.
  • Aprimo Plan & Spend Landing page
    Landing page //
    2023-05-25
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

Aprimo Plan & Spend videos

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Measured.com videos

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Overview from CEO

Category Popularity

0-100% (relative to Aprimo Plan & Spend and Measured.com)

Aprimo Plan & Spend

Measured.com

Marketing Platform
52 52%
Marketing Platform
48% 48
Marketing Analytics
0 0%
Marketing Analytics
100% 100
Digital Marketing
100 100%
Digital Marketing
0% 0
APIs
0 0%
APIs
100% 100

User comments

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Social recommendations and mentions

Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Aprimo Plan & Spend mentions (0)

We have not tracked any mentions of Aprimo Plan & Spend yet. Tracking of Aprimo Plan & Spend recommendations started around Mar 2021.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago

What are some alternatives?

When comparing Aprimo Plan & Spend and Measured.com, you can also consider the following products

Reportgarden - Painless reporting for digital marketing agencies

Adobe Marketing Cloud - End-to-end digital marketing

OrgWiki - OrgWiki delivers a social employee directory that transforms the way employees connect, communicate and engage with each other.

BigPicture.io - BigPicture provides company APIs for data-driven B2B teams.

Segment - We make customer data simple.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

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