10 Best Hotjar Alternatives You Should Use

1

Hotjar

In a very short span of time, Hotjar (founded in 2014) has become a favorite of website owners for their web analytics needs. What gives it a clear edge over other web analytics platforms is the versatility that not only offers more flexibility but also makes analyzing the online behavior of users hassle-free. That all being said, the website analytics tool does have some shortcomings like the inability to provide in-depth analytics and less organized video-recordings. Not to mention, it also seems to add plenty of load time to websites – which is nothing but a nightmare to the say the least. If these downsides have forced you to look beyond, let’s jump right in to explore the best Hotjar alternatives of 2020!

#Heatmaps #Web Analytics #Customer Feedback 12 social mentions

2

Matomo

But unlike Hotjar, Matomo goes a bit deeper into the detail providing several vital info like media analytics, content interactions, transitions, and row evolution. So, if the former isn’t able to offer the needed analytical data about visitors, it can prove to be very helpful in driving the growth rate and also diagnosing the Achilles heels.

#Analytics #Web Analytics #Mobile Analytics 82 social mentions

3

Mouseflow

In terms of features, Mouseflow is very similar to Hotjar’s noted offerings like form analytics, session replay, heatmaps, and funnels. Though they can’t compete with the latter’s offerings as far as efficiency is concerned, they can prove to be more than a handful. Besides, it also offers integrations with several popular platforms such as WordPress, Joomla, Google Analytics, Hubspot, and Shopify which provide more flexibility.

#Web Analytics #Analytics #Heatmaps 5 social mentions

4

Smartlook

Better yet, Smartlook has a powerful event tracking feature that enables you to keep track of all the events on your websites automatically. Save this feature for the times when you wish to keep a close watch on every important event. In terms of event tracking, Smartlook has a clear edge over Hotjar – both in terms of simplicity and precision.

#Web Analytics #Analytics #Heatmaps 2 social mentions

5

VWO

For an in-depth analysis and having a much better insight into the behavior of visitors, you can’t go wrong with “VWO” (Visual Website Optimizer). In terms of accuracy and the ability to deliver detailed analysis, I put it a few notches above Hotjar. By combining heatmaps, on-page surveys, and session recordings, it enables you to easily spot the problematic areas.

#A/B Testing #Conversion Optimization #Web Analytics 3 social mentions

6

WalkMe

“WalkMe” has long been a highly rated web analytics platform. What makes it a great substitute for Hotjar is the ability to offer a comprehensive solution. So, whether you want to have better insights or the advanced tools to keep an eye on every activity performed by a visitor, it can live up to your expectations with aplomb.

#User Engagement #User Onboarding And Engagement #Digital Adoption

7

Crazy Egg

Should you think of getting a website analytics tool that can offer plenty of customization, look no further than “Crazy Egg”. Apart from providing more customization than Hotjar, it also comes with many notable features that can give its more popular rival a run for its money. And that too, without costing an arm and a leg!

#Web Analytics #Analytics #Heatmaps

8

FullStory

Though there is a lot to like in FullStory, I would talk about the notable features that make it an excellent alternative to Hotjar. First and foremost, the web analytics platform is designed for multitasking. So, it doesn’t matter whether you are trying to keep a close watch on user trends or get the session replays, it comes with all the tools to keep you in the loop.

#Web Analytics #Analytics #Heatmaps 5 social mentions

9

Freshmarketer

Freshmarketer also comes with a visual editor to help you edit web pages. Being quite simple to use, you can change text, image, and many other elements with ease. Comparatively, Freshmarketer’s visual editor looks a touch more intuitive than that of Hotjar.

#Web Analytics #Heatmaps #Analytics

10

Mopinion

Looking for a Hotjar alternative that can deliver the most helpful feedback analytics? “Mopinion” promises to be the right answer to your needs. What has caught my eyes in this web analytics platform is the event-driven feedback system which enables you to fine-tune feedback forms for specific groups of online visitors. Thus, you have more chances of getting the desired response from visitors.

#Customer Feedback #User Feedback #Surveys

11

Lucky Orange

Just like Hotjar, Lucky Orange also creates an automatic recording of every visitor. Thanks to the segment recordings, you can conveniently find out why users are dropping off. On the heatmaps front, it’s just up to the mark (if not better), allowing you to check out how visitors read and interact with your website.

#Customer Support #Live Chat #Customer Service 3 social mentions