Scoop.it helps Professionals and Enterprises optimize their content marketing ROI through content curation.

Its mission is to make it easy to collect, organize and share knowledge (in the form of web content).

Scoop.it helps people discover content on specific topics, enrich selected content to add value and perspective (by adding a commentary), organize it and distribute it to a public or private, controlled audience.

Publishing by curation with Scoop.it is generally implemented for one of the following purposes:

• Content-centric: as a way to acquire, organize and share knowledge
• Community centric: as a means to engage a community on specific interests
• People-centric: as a means to demonstrate thought leadership