At first it seems Its cheaper than most of the competitors but without all the extra modules its very limited. With extra modules sometimes costing more than moosocial, the costs go into thousands of dollars very quickly. If you want to take Stripe as we do, thats extra. If you want a blog, thats extra. If you want to backup your data, thats extra if you want to have social media logins, thats extra. If you want the mobile apps thats extra.