The internet is moving away from static content and one size fits all messages. Your prospects, audience, and customers expect you to send them messages they care about. At the same time, it’s getting more and more difficult to generate quality leads.
That’s a problem.
People don’t want to give up their information and when they do, they expect the messages you send to be highly relevant.
With quizzes and smart pop ups, you have the best of both worlds. Use interactive quizzes to create a better experience while unlocking useful information about your leads.
Due to micro commitments, they’re more likely to part with their contact information. Going forward, you can incorporate the insights you gain from their quiz answers into your messaging. The end result is a larger pool of contacts that are receiving targeted relevant message from you leading to increased revenue.