Sounds like you're on the right track. You can go with a template, but I'd only recommend that if you're trying to stick to PHP. Instead, checkout create-guten-block as a starting framework for your custom block. Source: over 1 year ago
I used to dislike it too, but I started using ACF Gutenberg blocks along with create-guten-block and I find it pretty flexible and useful now. Source: almost 3 years ago
Do you know an article comparing Create Guten Block to other products?
Suggest a link to a post with product alternatives.
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