Voluum VS RedTrack.io

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. It is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a robust proprietary database, Voluum has served thousands of SaaS customers in over 190 countries worldwide since September of 2014.

No matter if you have prior tracking experience or not — RedTrack is equally friendly for newbies and advanced users. It meets the needs and requirements of a user at every stage of their growth — starting from a solar affiliate with no prior experience to a professional affiliate or media buying team, and ending with the agency needs’ coverage.

Advantages:

• Cloud-based tracker with multiple integrations.

• Intuitive and clean interface.

• Granular reporting with 30+ data points for traffic monitoring and analysis, including source, network, offers, landers, geo (country, region, city), OS type and version and others

• Fits any traffic you work with.

• Custom domains. RedTrack allows connecting an unlimited number of tracking domains.

• Multi-user access. With multi-user access by RedTrack, involve the team to have better control over ad campaign performance.

• Fraud/bot filtering. RedTrack helps to analyze and prevent bot traffic at several levels — via bot blacklisting, proxy filtering (data provided by one of the most accurate data providers — Digital Element), fraud checker (NEW) — add-on feature that analyzes your traffic and identifies suspicious behavior, aka bots.

• Flexible postback settings.

• Automation features set. You set KPIs for your campaign performance, robots stop apply the changes to campaigns in your traffic source if benchmarks are not met.