What are some alternatives?
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
Amplitude - Mobile analytics: come with questions, leave with answers
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
Optimizely - A/B testing you'll actually use.