What are some alternatives?
When comparing UsabilityTools and Competitive Heatmap Analysis, you can also consider the following products
Hotjar - Hotjar is a new and easy way to truly understand your web and mobile site visitors.
Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.
RealEye - See exactly what users see, not just where they click!
Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.
SendView - Email addresses that analyze the sender's marketing strategy
LiveSession - Easily search, segmentize, and replay high-quality session replay to analyze customer's behaviour across your sites and apps.