Software Alternatives & Reviews

Unleash VS Optimizely

Compare Unleash VS Optimizely and see what are their differences

Unleash logo Unleash

Open source Feature toggle/flag service. Helps developers decrease their time-to-market and to increase learning through experimentation.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Unleash Landing page
    Landing page //
    2021-06-12

Why Unleash?

  • Highly flexible platform - extend or integrate through our extensive APIs
  • Run where you need. Self-hosted or SaaS
  • Extend to support any use case
  • Secure - user data never shared with our server
  • Resilient protocol

Why feature management?

  • Reduce risk when shipping new feature to production through Canary release
  • Enable the new release to a targeted set of users
  • Deploy A/B testing on your new feature
  • Controlled system degrade in case of issues within milliseconds
  • Optimizely Landing page
    Landing page //
    2023-10-04

Unleash

$ Details
freemium $80.0 / Monthly (Pro, "5 users")
Platforms
Linux JavaScript Java .Net Go Elixir Python Ruby
Release Date
2019 January

Unleash videos

Unleash getting started

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Unleash and Optimizely)
Feature Flags
100 100%
0% 0
A/B Testing
0 0%
100% 100
Developer Tools
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

Share your experience with using Unleash and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Unleash and Optimizely

Unleash Reviews

The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Unleash seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Unleash mentions (4)

  • KILLSWITCH
    So my first instinct is to setup some sorta feature-flag thing within a CMS so managers can flip the boolean, I'm exploring getunleash.io and GrowthBook.io and we already use Contentful.com within the app but they're saying they "really don't think we need to use any third party thing for a killswitch"... Source: 10 months ago
  • Need your opinion
    We are an Open Source Feature Flagging solution called Unleash, and we are looking to get some feedback from the community on a decision we are trying to make. We are considering offering our developers the option to either write technical content through a Community Content Program for us for a $200 fee, or to donate that amount to charity. Source: over 1 year ago
  • How we use analytics as a privacy focused OSS company
    TLDR: Privacy is really important for us at Unleash. Here you will find the full story on how we ended up with an analytics solution that does not collect personal data and has very short retention. Whenever we evaluate a new feature at Unleash, we always start with one question. How does this fit with our values? This question is powerful. It can quickly qualify or disqualify a feature from consideration, putting... - Source: dev.to / almost 2 years ago
  • Best A/B testing, experimentation platform for Mobile
    Have seen Unleash used: getunleash.io and people seemed happy with it. Source: almost 3 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Unleash and Optimizely, you can also consider the following products

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Flagsmith - Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.