Software Alternatives & Reviews

umami VS Google Tag Manager

Compare umami VS Google Tag Manager and see what are their differences

umami logo umami

A simple and open-source own your website analytics.

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
  • umami Landing page
    Landing page //
    2023-05-22
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29

umami videos

Umami Burger Review

More videos:

  • Review - The Original Umami Burger REVIEWED!!

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to umami and Google Tag Manager)
Analytics
33 33%
67% 67
Web Analytics
39 39%
61% 61
Privacy
100 100%
0% 0
Mobile Analytics
0 0%
100% 100

User comments

Share your experience with using umami and Google Tag Manager. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, umami seems to be a lot more popular than Google Tag Manager. While we know about 69 links to umami, we've tracked only 3 mentions of Google Tag Manager. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

umami mentions (69)

  • Umami: Best free Go-To Google Analytics Alternative
    Are you tired of relying solely on Google Analytics to track your website's performance? Look no further! Introducing Umami , a powerful and privacy-focused alternative that puts you in control of your analytics data. Umami was founded by three brothers, Mike, Brian and Francis Cao as they were frustarted with using Google Analytics, which dominated and still does the industry of analytics despite of privacy... - Source: dev.to / 14 days ago
  • One Worker to Track Them All: Injecting Analytics Scripts into Multiple Websites with Cloudflare Workers
    For a while now, I've been creating mini web tools to test out ideas or as tiny helpers for myself. I usually publish them on individual subdomains, which might not be the best idea, but I like the concept of a short, easy-to-remember URL. Recently, I discovered that some of these tools actually have a few users, which made me consider adding analytics to them. After a bit of research, I settled on umami. It's a... - Source: dev.to / 3 months ago
  • Using Analytics on My Website
    If you already use Posthog, Web Analytics has been in Public Beta for quite some time.[1] If I remember correctly, CloudFlare Analytics does not need you to register your domain with them. I personally feel keeping domain registration coupled with your DNS provider is not a good idea. Plausible[2] has an Open Source self-hostable version but is not so updated in sync with their SaaS version. Umami[3] is another... - Source: Hacker News / 4 months ago
  • Is there a downside to Vercel Analytics?
    Not enough, can confirm, I moved to Umami for ChadNext. Source: 5 months ago
  • Creating a more than minor side-project: From planning to release
    Think of metrics that will gather good insights for creating more things for the product later and track them using analytics services like umami or others. - Source: dev.to / 8 months ago
View more

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing umami and Google Tag Manager, you can also consider the following products

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Matomo - Matomo is an open-source web analytics platform

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.